Brand Tone

Enthusiastic & Passionate, Community-Focused & Welcoming, Informative & Helpful, Direct & Value-Oriented, Approachable & Slightly Informal

Brand Values

• •Community
• •Passion for the Hobby
• •Inclusivity
• •Customer Service
• •Value/Fair Pricing
• •Accessibility

Best Practices

• •Speak Like a Fellow Hobbyist: Use language and references that resonate with the wargaming community. Show genuine enthusiasm and understanding of the games and the culture around them.
• •Prioritize Community: Frame communications around bringing people together. Highlight events, player achievements (if applicable), and opportunities for interaction. Actively invite engagement.
• •Be Clear, Direct, and Value-Driven (Especially in Sales): When promoting products or offers, be unambiguous about the benefits (e.g., price, speed of delivery, product features). Avoid jargon where simplicity works better for a wider audience.
• •Maintain Enthusiasm and Positivity: Let the passion for the hobby shine through. Even in competitive contexts, foster a sense of fun and sportsmanship.
• •Develop Tone Guidelines & Review: Create a simple document outlining the key aspects of the brand voice (enthusiastic, welcoming, informative, direct) and share it with anyone creating content. Periodically review website copy, social posts, and customer communications to ensure consistency.

Social Perception

Positive as a Local Hub, Reliable Retailer, Engaging & Supportive, Responsive to Community Needs

Copy Examples

• •Social Media Post (New Product): Sound the warhorns! 📢 The latest [Product Name] has hit our shelves AND our online store! Get ready to bolster your forces and claim victory. Grab yours now and save [X]%! See you on the battlefield! #NewRelease #[GameSystem] #MightyMeleeGames #WargamingCommunity
• •Event Promotion (Facebook/Instagram): Ready for an epic clash? Our weekly Warhammer 40k games night is ON this Friday from 5 PM! Bring your painted armies, your unpainted plastic, or just your fighting spirit! New players always welcome in our friendly & inclusive space. Tag your battle-buddy! #Warhammer40k #GamesNight #MightyMeleeCommunity #TabletopWarfare
• •Website Banner (Discount Promotion): MIGHTY Deals Unleashed! ⚔️ Save up to 20% on all Warhammer this month + Speedy UK Delivery! Your next campaign starts here at mightymelee.uk.
• •Email Subject Line (Newsletter): Forge Your Saga! New Arrivals, Event Recaps & Mighty Offers Inside!
• •Discord Announcement (Community Building): Hey @everyone! Planning a game of [Specific Game] this week? Use our #looking-for-game channel to find an opponent! Let's get those dice rolling and share some epic battle reports! #MightyMeleeFamily #TabletopGaming