Brand Tone

Artisanal, Passionate, Appreciative, Customer-Centric, Helpful & Informative

Brand Values

• •Quality Craftsmanship
• •Customer Happiness
• •Passion for Creation
• •Eco-consciousness
• •Beauty & Aesthetics

Best Practices

• •Use Evocative and Sensory Language: Describe products in a way that appeals to the senses (e.g., \"gentle embrace\" of a candle scent, \"beautifully organize your days\").
• •Maintain Authenticity: Ensure communications feel genuine and reflect the brand's true identity.
• •Highlight Craftsmanship: Emphasize the handmade nature and the care invested in each product.
• •Show Appreciation: Express gratitude for customer support and acknowledge their role in the brand's success.
• •Engage Actively: Respond to comments and questions on social media and other platforms to foster a sense of connection and community.

Social Perception

High-Quality & Beautiful Products; Caring Small Business; Gift-Worthy; Responsive & Engaging

Copy Examples

• •Perfect for gifting, or a little treat for yourself.
• •From our cozy workshop in Latvia, we lovingly handcraft personalized gifts and decor designed to bring joy and elegance into your life.
• •Thank you for inviting us into your homes.
• •Handmade with love and care in Latvia.
• •Beautifully coloured images which print out clean and crisp.