Brand Tone

motivational, supportive, and expert

Brand Values

• •Holistic Wellness
• •Personalization and Care
• •Community and Support
• •Results-Oriented Efficacy
• •Expertise and Professionalism

Best Practices

• •Lead with Empathy: Start by acknowledging the client's problem (e.g., "Tired of feeling tired?", "Busy schedule getting in the way?"). This shows you understand their challenges before presenting your solution.
• •Spotlight the Client, Not Just the Service: Frame your content around client stories and results. Use testimonials and transformation journeys to provide social proof and make the brand's impact feel personal and relatable.
• •Use "You" and "Your": Address the reader directly. This makes the copy feel like a one-on-one conversation and centers the message on their needs and potential achievements.
• •Balance Expertise with Accessibility: Mention specialized services like FST or ART to build credibility, but always explain the benefits in simple, outcome-focused terms (e.g., "move with greater freedom," "get rid of nagging pain").
• •Reinforce the "Holistic" Message: Consistently connect the dots between eating, training, and living. In posts about workouts, mention energy levels. In posts about nutrition, connect it to performance. This reinforces the brand's core philosophy.

Social Perception

Eat Train Live is perceived as a high-quality, premium wellness service that delivers on its promises. Customers see it as an investment in their health that yields significant returns. The founder, Lonie Murdock, is seen as passionate and deeply committed to her clients' success, which has built a strong foundation of trust. The brand is viewed as ideal for busy professionals and individuals seeking a structured, supportive, and effective path to their health goals. While their meal service was highly praised for being delicious and convenient, their current identity is strongly associated with expert personal training and creating a positive, welcoming fitness environment.

Copy Examples

• •Meet Sarah, a busy professional who decided to make her health a priority. In just 3 months with us, she's not only stronger but has more energy than ever to tackle her demanding schedule. It's not just about the workout; it's about building a lifestyle that supports your goals. We're so proud to be part of your journey, Sarah! #EatTrainLive #TorontoFitness #ClientSuccess #PersonalTraining
• •Tired of generic gym routines? Get personalized training that delivers real results. Your wellness journey starts here. Learn more about our 21-Day Kickstarter.
• •Book a No-Sweat Intro Call
• •Unlock Your Potential: How Fascial Stretch Therapy Can Change Your Movement
• •Feeling stuck? Your fitness journey is unique. Our expert coaches build programs for YOUR body and YOUR goals. Stop guessing, start training with purpose. #Toronto #FitnessMotivation #PersonalTrainer