Brand Tone

Authentic & Passionate, Warm & Friendly, Purpose-Driven & Inspiring, Modern & Health-Conscious, Informative & Helpful

Brand Values

• •Quality & Authenticity
• •Collaboration & Bridge-Building
• •Social Responsibility & Giving Back
• •Health & Wellness
• •Innovation & Versatility
• •Community

Best Practices

• •Anchor in Your "Why": Always connect the copy back to SoCo's core mission of quality, authenticity, and collaboration. Let the passion for both the product and the purpose shine through.
• •Embrace Storytelling: Share the founders' journey, the stories of the communities you support, and the traditional methods behind the tahini. This builds an emotional connection and reinforces authenticity.
• •Balance Warmth with Authority: Be friendly and approachable, but also confident in the superior quality and health benefits of your product. Use language that is both inviting and informative.
• •Show, Don't Just Tell, Versatility: Instead of just saying tahini is versatile, inspire with enticing recipes, user-generated creations, and vivid descriptions of how it can elevate different dishes. Visuals on social media are key here.
• •Maintain a Consistent Voice Across All Platforms: Whether it's a website FAQ, an Instagram caption, or a TikTok video, ensure the language reflects the core brand values and tone. Develop a simple style guide for all communications.

Social Perception

High-Quality Product, Trustworthy Brand, Mission-Driven Appeal, Healthy & Versatile Staple, Positive Engagement

Copy Examples

• •Headline: Taste the Tradition. Fuel the Future. Body: SoCo Tahini isn't just incredibly creamy and delicious; it's a jar full of hope. Made from the finest Ethiopian sesame seeds, stone-ground to perfection. With every spoonful, you're supporting Israeli and Palestinian entrepreneurs building businesses together. Dip, drizzle, and dream with us. #SeedsOfCollaboration
• •Headline: From Israel, With Love & Purpose. Body: We missed the authentic tahini of our homeland, so we brought it to yours. SoCo is crafted for pure flavor and a powerful mission: to build bridges through food. Taste the difference quality ingredients and a commitment to peace can make. What will you create with SoCo today? #SoCoTahini #PeaceThroughFood
• •Headline: Not All Tahini is Created Equal. Body: Tired of bitter, separated tahini? SoCo’s slow-roasted, stone-ground sesame seeds create an unparalleled smooth, rich taste. Perfect for your hummus, dressings, or even desserts! Plus, feel good knowing your purchase supports a beautiful cause. Discover the SoCo difference.
• •Headline: Healthy Kitchen Staple. Heartfelt Mission. Body: Fuel your body with the wholesome goodness of SoCo Tahini – packed with protein, calcium, and iron. Elevate your meals while empowering communities. Our secret ingredient? Collaboration. Join the #TahiniRevolution.
• •Headline: More Than Just Tahini. It's a Movement. Body: SoCo was born from a passion for authentic flavor and a belief in a better world. Every jar supports economic partnerships that unite. Delicious, versatile, and making a tangible impact. Get your SoCo Tahini and be part of something bigger.