Brand Tone

provocative, educational, and passionate

Brand Values

• •Purity and Safety
• •Effectiveness through Nature
• •Transparency
• •Holistic Health

Best Practices

• •Always anchor the message in the core philosophy—that skincare should be safe enough to eat. Every piece of copy, from a tweet to a product page, should reinforce this 'why.'
• •Employ strong, direct, and slightly challenging language. Phrases like 'Stop...' 'You deserve...' and 'The truth is...' can effectively convey the brand's passionate and disruptive stance.
• •Frame product benefits within an educational context. Explain why tallow is effective or why synthetic fragrances are harmful. This builds trust and positions the brand as an authority.
• •Share the story behind the brand's founding, the sourcing of ingredients, and the transformative testimonials of customers. Personal stories resonate deeply with the target audience and make the brand more relatable.
• •The 'enemy' in EAT Skincare's narrative is the conventional beauty industry with its synthetic chemicals, misleading marketing, and toxic products. Consistently positioning the brand as the antidote to this 'enemy' creates a clear and compelling identity.

Social Perception

niche, effective, and trustworthy for those seeking truly natural alternatives. Customers are often strong advocates; for others, there's curiosity mixed with skepticism. Appeals strongly to consumers interested in natural living, ancestral diets, and holistic wellness.

Copy Examples

• •They say you are what you eat. We believe your skin is, too. That's why we create skincare you can literally eat. No toxic chemicals. No unpronounceable ingredients. Just pure, nutrient-rich food for your skin. Ready to feed your glow? #EATSkincare #FeedYourSkin
• •Your skin is hungry for real nourishment. Our Ancestral Glow Moisturizer is a feast of grass-fed tallow, rich in the same fats and vitamins as your own skin. This isn't just a cream; it's a meal that heals, hydrates, and restores your natural barrier. Don't just cover up your skin issues. Feed them.
• •Stop Putting Chemicals on Your Face.
• •If you wouldn't eat it, why would you put it on your skin? Make the switch to edible-grade skincare.
• •Tired of skincare that feels like a science experiment? At EAT Skincare, our ingredient list reads like a recipe. Because we believe the most effective skincare comes from the kitchen, not the lab. Experience the difference of truly natural ingredients. Your skin will thank you.