Brand Tone

Empowering, Inspiring, Authentic, Transparent, Community-Focused, Collaborative, Advocacy-Driven, Conscious, Creative, Passionate, Resilient, Determined

Brand Values

• •Empowerment of Artists
• •Community Building & Empathy
• •Creativity & Self-Expression
• •Social Justice & Advocacy
• •Authenticity & Transparency
• •Legacy & Heritage
• •Entrepreneurship & Sustainability

Best Practices

• •Lead with Empowerment: Every piece of copy should aim to inspire and uplift, whether it’s an artist, a community member, or a potential client. Reinforce the "thriving artist" narrative.
• •Embrace Authenticity: Share genuine stories, challenges, and successes. Let the passion of the founders and the community shine through. Avoid overly corporate or impersonal language.
• •Champion Community: Consistently highlight collaborative efforts, community impact, and the importance of empathy. Use inclusive language like "we," "us," and "together."
• •Connect to Core Values: Ensure messaging subtly or overtly ties back to key values like creativity, social justice, resilience, and heritage. This reinforces brand identity.
• •Maintain a Positive & Action-Oriented Voice: While acknowledging challenges, the overall tone should be hopeful and proactive. Encourage engagement, participation, and support for the arts. Frame art as a solution and a source of nourishment.

Social Perception

Dynamic, impactful organization led by a passionate and multi-talented duo, agents of change in their community, associated with resilience, creativity, and a strong sense of community, recognized for their efforts in making art accessible and promoting its healing qualities, initiative to support and highlight Black-owned businesses.

Copy Examples

• •For a new apparel drop (Instagram/Facebook Post): Feed your soul, wear your story. Our latest collection is more than just fabric – it's a statement. Crafted with passion, designed to empower. #EatOffArt #ThrivingArtist #WearableArt #CommunityCulture
• •For a community workshop announcement (Website/Newsletter): Art is healing. Art is connection. Join us for our upcoming 'Healing Off Art' workshop and discover the transformative power of creativity in a supportive community space. Let's build empathy, one brushstroke at a time. [Link to sign up] #EatOffArtCommunity #ArtHeals #BuffaloStrong #CreativeEngagement
• •About Us snippet (Website/Brochure): We're Eat Off Art. Founded by artists Alexa & Edreys Wajed, we're rewriting the 'starving artist' story into one of thriving, passion, and purpose. From creative design to community initiatives, we believe in art's power to nourish souls and build stronger, more empathetic communities. Join the movement. #EatOffArt #ThriveWithArt #CreativeChangemakers
• •Highlighting a collaborative art project (Social Media Story): [Image/Video of mural or project] Together, our colors speak louder. Proud to collaborate with [Partner Organization/Artists] to bring this vision of unity and resilience to life. Art is for everyone, and it's how we #EatOffArt. #CommunityArt #BuffaloMurals #ArtForChange
• •Promoting creative services for businesses (LinkedIn/Website): Your brand has a story. Let us help you tell it with art. Eat Off Art is a boutique creative design agency specializing in branding that resonates. We bring passion, authenticity, and a thriving artist mindset to every project. Let's create something impactful. #EatOffArtCreative #BrandingWithSoul #DesignThatSpeaks #EntrepreneurSpirit