Brand Tone

Approachable, enthusiastic, and authentic; friendly and personal; descriptive and evocative; conversational and passionate, with an underlying curiosity for cultural exploration through cuisine.

Brand Values

• •Cultural Exploration
• •Authenticity
• •Passion for Food
• •Community Engagement
• •Quality and Curation

Best Practices

• •Lead with Passion and Enthusiasm: Every piece of copy should reflect a genuine love for food. Use vivid, sensory language that excites the reader and makes them feel the passion behind the brand.
• •Maintain a Personal and Approachable Voice: Write as if you’re talking to a friend. Use a conversational tone, ask questions to encourage engagement, and share personal anecdotes to build a stronger connection with the audience.
• •Focus on Storytelling: Don’t just describe the food; tell the story behind it. Whether it’s the history of a dish, the passion of the chef, or the cultural significance of a restaurant, narrative adds depth and value to the content.
• •Be Authentic and Honest: Build trust by providing genuine and balanced reviews. If a place is hyped, acknowledge it and give an honest opinion. This transparency is key to maintaining credibility with the audience.
• •Embrace Visuals: The brand is highly visual. Ensure that the copy always complements the high-quality photos and videos. The text should enhance the visual experience, providing context, details, and a call to action that encourages the audience to experience it for themselves.

Social Perception

Perceived as a trusted and inspiring food guide; Sissi Chen is seen as a knowledgeable, relatable expert on the Berlin food scene, appreciated for her focus on diverse dining experiences, making content accessible. Followers describe the content as "mouthwatering," "high-energy," and "reliable"; positions itself as a storyteller weaving narratives about people and cultures behind dishes.

Copy Examples

• •Woke up dreaming of the perfect flaky croissant and found it at this hidden gem in Prenzlauer Berg! 🥐 The moment you walk in, the smell of fresh-baked pastries and artisanal coffee hits you. It’s the kind of place you’ll want to make your new morning ritual. Who’s joining me for a coffee run this week? #EatingInBerlin #BerlinCoffee #CafeCulture
• •Berlin’s street food scene is calling, and you have to answer! Today, we’re diving into three must-try spots: a legendary currywurst stand, a game-changing döner kebab, and some mind-blowing vegan dumplings. Get ready to save these for your next food adventure! 🔥 #BerlinFood #StreetFoodBerlin #FoodieTour
• •More Than Just a Meal: The Story Behind Berlin’s Most Authentic Vietnamese Pho.
• •Craving a taste of Berlin from your own kitchen? I’m sharing my simplified recipe for *Königsberger Klopse* on the blog today! It's the ultimate comfort food, full of flavor and history. Perfect for a cozy night in. Check out the link in my bio for the full recipe and let me know how it turns out! #BerlinCuisine #GermanFood #HomeCooking
• •Ready to explore Berlin’s flavors on a deeper level? Join my 'Taste of the City' culinary workshop! We’ll go beyond the plate to uncover the stories and cultures that make Berlin’s food scene so unique. Limited spots available for an intimate and hands-on experience. Sign up now and let’s get cooking! #BerlinFoodWorkshop #CulinaryExperience #SissiChen