Brand Tone

Supportive & Encouraging, Informative & Educational, Passionate & Enthusiastic, Professional & Trustworthy, Approachable & Friendly, Holistic & Mindful

Brand Values

• •Health & Wellbeing
• •Quality & Natural Ingredients
• •Science-Based Nutrition
• •Education & Empowerment
• •Convenience & Practicality
• •Community & Support
• •Mindfulness & Sustainability
• •Innovation
• •Personalization

Best Practices

• •Emphasize "Empowerment through Education": Always aim to inform and educate the audience about the benefits of the ingredients, the science behind the programs, or tips for a healthier lifestyle. Use clear, accessible language, avoiding overly technical jargon unless explained. This reinforces the brand as a knowledgeable and supportive guide.
• •Maintain a Positive and Supportive Voice: Frame messages with encouragement and optimism. Focus on the positive outcomes and the enjoyable aspects of healthy eating, rather than on restriction or deprivation. Celebrate small wins and support the customer's journey.
• •Highlight Freshness, Quality, and Naturalness: Consistently use descriptive words that evoke the natural, wholesome, and high-quality nature of the ingredients and meals (e.g., "vibrant," "fresh," "bursting with flavor," "nutrient-rich," "pure").
• •Incorporate the "Why" (Mission & Values): Subtly weave in the brand's mission and core values into the copy. Remind the audience of the passion for plant-based nutrition, the commitment to science, and the goal of fostering a mindful, holistic lifestyle. This builds a deeper connection beyond just the product.
• •Foster Community and Connection: Use inclusive language ("we," "us," "our community"). Encourage interaction by asking questions, inviting feedback, and sharing customer stories (with permission). This reinforces the supportive, community-focused aspect of the brand.

Social Perception

High-Quality & Delicious, Effective Programs, Convenient & Time-Saving, Supportive & Caring, Trustworthy & Knowledgeable, Inspiring & Motivational, Community-Oriented

Copy Examples

• •Instagram Post (Image: Vibrant salad bowl): Nourish your body, energize your life! ✨ Our reBUILD program isn't just about delicious, plant-powered meals; it's about giving your gut the love it deserves with over 150 diverse, natural ingredients. Feel the difference that science-backed, mindful eating can make. Ready to transform your wellbeing from the inside out? #EatByAlex #GutHealth #PlantBasedPower #HealthyLiving #ZurichFood
• •Facebook Ad (Targeting busy professionals): Too busy to prioritize your health? We get it. That's why Eat by Alex delivers fresh, nutritionist-approved meals and programs right to your door in Zurich. Fuel your success with food that’s both delicious and designed to boost your energy and focus. Take control of your wellbeing, effortlessly. Discover our programs! #HealthyEatingMadeEasy #ZurichWellness #MealPrep #EatWellLiveWell
• •Website Banner (Homepage): Unlock Your Best Self with Eat by Alex. We blend cutting-edge nutritional science with the pure goodness of nature to bring you transformative meal programs and snacks. Experience the joy of vibrant health and mindful eating. Your journey to optimal wellbeing starts here. Explore Our Programs.
• •Email Newsletter Snippet (Promoting a new granola): Good morning, sunshine! ☀️ Start your day the Eat by Alex way with our NEW [Granola Flavor Name] granola! Packed with [Key Ingredient 1], [Key Ingredient 2], and bursting with natural flavor (and zero refined sugars!), it’s the perfect wholesome crunch to fuel your adventures. Because healthy choices should always be delicious. Shop Now & Taste the Goodness!
• •TikTok Video Script (Founder Alexandra speaking enthusiastically): Hey everyone! Alex here from Eat by Alex. 👋 Did you know that what you eat directly impacts your energy, mood, and even how clearly you think? We're passionate about making healthy eating incredibly delicious and super simple for you. From our science-backed reSET program to our energizing snacks, we’re here to help you thrive! What are your biggest wellness goals? Let me know in the comments! 👇 #HealthyHabits #PlantBasedJoy #WellnessJourney #EatByAlexTips