Brand Tone

Artisanal, trustworthy, and health-focused. The brand communicates in a knowledgeable, reassuring, and educational manner, using scientific yet accessible language to position its pasta as a wholesome, artisanal solution.

Brand Values

• •Health and Wellness
• •Natural and Quality Ingredients
• •Traditional Craftsmanship
• •Inclusivity in Food

Best Practices

• •Lead with the "Why": Focus on the emotional and health benefits first. Instead of just saying "Sourdough Pasta," say "Enjoy Pasta Again Without the Bloat." Address the customer's pain points directly.
• •Amplify Customer Voices: Continue to leverage testimonials in all marketing materials. Use direct quotes like, "It enabled my husband, who is diabetic, to enjoy pasta again," as they are more powerful and authentic than brand statements alone.
• •Emphasize the Craft: Use words like "artisanal," "traditionally crafted," "slow-fermented," and "natural yeast" to reinforce the premium, handcrafted quality of the product and differentiate it from mass-market alternatives.
• •Educate, Don't Just Sell: Create content (blog posts, social media snippets) that explains the science behind sourdough fermentation in simple terms. Answering questions like "Why is sourdough easier to digest?" or "How does it impact blood sugar?" builds authority and trust.
• •Maintain a Reassuring Tone: The brand's strength is its ability to offer a solution to a frustrating problem. The copy should always be supportive, positive, and empathetic, reassuring customers that they can enjoy their food without worry.

Social Perception

Overwhelmingly positive, perceived as a "lifesaver" that allows customers to reintroduce pasta into their diets. Praised for its positive effect on blood sugar levels, digestibility, and excellent flavor. Seen as a high-quality, trustworthy option in the specialty food market, with this perception currently cultivated within the brand's own ecosystem.

Copy Examples

• •The Joy of Pasta, Naturally Fermented. Our Sourdough Pasta lets you love your favorite meals again, without compromise.
• •Tummy-friendly and delicious? It’s not a dream, it’s our sourdough pasta. Made with natural yeast and non-GMO ingredients, it’s the pasta that loves you back. #EatBetterPasta #Sourdough #HealthyEating
• •Your Low-Glycemic, Gluten-Friendly Pasta is Here.
• •Crafted slowly in British Columbia, our Classic Sourdough Spaghetti uses traditional fermentation to create a pasta that is gentle on your system and rich in flavor. Perfect for those managing blood sugar or gluten sensitivities, it’s time to bring spaghetti night back to the table.
• •Don't let dietary restrictions dictate your dinner plate. Eat Better Pasta offers the authentic taste and texture you crave, naturally fermented for better digestion and stable blood sugar. Finally, a pasta you can feel good about.