Brand Tone

Educational & Inspiring, Friendly & Approachable, Adventurous & Fun

Brand Values

• •Family Connection
• •Cultural Education
• •Empowerment & Life Skills
• •Global Citizenship

Best Practices

• •Lead with the "Why": Always connect the product back to the core values of family connection, cultural education, and life skills. Instead of just saying "cook a meal," frame it as "create a memory" or "go on an adventure."
• •Use Adventurous and Positive Language: Employ words like "explore," "discover," "journey," "adventure," and "unforgettable." Keep the tone uplifting, encouraging, and focused on the positive experience.
• •Speak to the Family Unit: Address both parents (the purchasers) and children (the end-users). Use inclusive language like "your family," "your little chefs," and "together." This reinforces the brand as a shared activity.
• •Emphasize Education Through Fun: Highlight the learning aspect, but always within the context of fun and ease. Phrases like "Learn about Japan while you roll sushi!" or "Cooking is science, and this is the tastiest experiment!" make the educational component feel like part of the entertainment.
• •Let the Founder's Voice Shine: Continue to weave Rowena Scherer's authentic story into brand communications, especially in "About Us" sections, blog posts, and email newsletters. Her journey from a mom wanting to teach her kids to a successful entrepreneur is a powerful and relatable brand asset.

Social Perception

A High-Quality, Educational Tool, An Engaging Family Activity, Authentic and Trustworthy, A Great Gift

Copy Examples

• •No passport required for this journey! This month, we're bringing the sunny flavors of Greece to your kitchen. Teach your little chefs how to make the perfect Chicken Souvlaki and watch them learn about ancient history while they whisk and stir. Ready for a delicious adventure? #eat2explore #FamilyDinner #GreekFood #KidsCooking
• •Tired of the same old dinner routine? Let's travel the world instead. Our 'Explore the World' subscription box turns mealtime into an exciting, hands-on adventure for the whole family. Discover a new country each month, learn essential cooking skills, and create memories that last longer than the leftovers. Start your journey today and get 15% off your first box!
• •Explore. Cook. Learn. Together. The award-winning cooking kit that brings global cultures to your family's table. Start your adventure now.
• •This is more than a meal. It's a trip to Italy. A lesson in geography. A new life skill. And a memory you'll all share. eat2explore: The world in your kitchen.
• •Say ¡Hola! to an unforgettable culinary journey! Our 'Explore Mexico' kit is packed with authentic spices and easy-to-follow recipes for creating vibrant dishes like Carnitas and Mexican Street Corn. Your junior chef will love the fun cooking tool and collectible pin, while our activity sheet makes learning about Mexican culture a feast for the mind. It's the perfect recipe for family fun!