Brand Tone

Practical, straightforward, and helpful, communicating convenience and reliability.

Brand Values

• •Convenience
• •Variety & Accessibility
• •Efficiency
• •Practicality

Best Practices

• •Lead with the Benefit: Always start with how the product makes the customer's life easier or solves a problem. Use straightforward headlines like 'Simplify Your Mornings' or 'The Easiest Way to Walk Your Dog.'
• •Keep Language Clear and Simple: Avoid jargon, complex vocabulary, or overly clever marketing slogans. The goal is clarity and ease of understanding. The brand's strength lies in its simplicity.
• •Focus on 'How' and 'What': Clearly state what the product is and how it works. The copy should be descriptive and functional, highlighting features that contribute to convenience and practicality (e.g., 'easy-to-clean,' 'multi-purpose,' 'sets up in seconds').
• •Use Action-Oriented Words: Employ direct verbs that encourage action and reinforce ease of use, such as 'Shop,' 'Discover,' 'Get,' 'Find,' and 'Organize.' This makes the user journey feel efficient and proactive.
• •Maintain a Helpful Tone: Frame all communication—from product descriptions to customer service emails—around helping the customer. Phrases like 'Find what you need,' 'Track your order here,' and 'We're here to help' reinforce the brand's supportive and reliable nature. Consistency in this tone will build trust, which is crucial for a brand with a minimal social presence.

Social Perception

Reliable and convenient online general store; a functional, no-frills platform where customers can find a wide variety of useful items.

Copy Examples

• •Stop searching, start organizing. Find everything you need to declutter your space and simplify your life. Practical solutions, delivered directly to you. Shop home essentials at Easy Shopping with Yi.
• •Your life just got easier. Discover our new collection of smart gadgets and everyday problem-solvers. Quality products that work for you. See what's new this week.
• •Happy pets, simple shopping. From toys to grooming tools, get all your pet essentials in one place. Quick checkout, happy companion. Explore our pet collection.
• •Effortless Cooking Starts Here. Shop practical kitchen gadgets that save you time and effort. Durable, innovative, and affordable. Upgrade your kitchen with Easy Shopping with Yi.
• •Get more for less. Our store-wide sale is on now. Find great deals on everything from electronics to children's toys. Easy shopping, even easier savings. Don't miss out.