Brand Tone

Enthusiastic, current, informative, approachable, and value-driven.

Brand Values

• •Product Quality & Variety
• •Customer Service
• •Accessibility & Convenience
• •Compliance & Responsibility
• •Keeping Up with Trends

Best Practices

• •Know Your Audience: Understand their slang (if appropriate), priorities (e.g., flavor, cloud size, discretion, tech), and what resonates with them.
• •Develop a Tone of Voice Guide: Define key adjectives (Enthusiastic, current, informative, approachable, and value-driven) and provide examples of "do" and "don't" phrasing.
• •Be Consistent Across All Channels: The tone used on Instagram should feel related to the tone on Facebook and the website.
• •Focus on "You" (The Customer): Frame benefits and features around how they help or appeal to the customer.
• •Read It Aloud: Before publishing, read the copy aloud to ensure it sounds natural and reflects the intended tone.

Social Perception

Customers likely see them as a convenient online source for a variety of vaping products, reliable for popular products, a price-conscious option, generally positive, and modern & relevant.

Copy Examples

• •✨ Fresh Drop! ✨ The [New Vape Device Name] has landed! Experience smoother clouds and vibrant flavor. Get yours before it's gone! #EasypuffNZ #NewVape #VapeLife
• •Weekend vibes sorted. 😎 What EasyPuff flavor is in your setup today? Show us your clouds! #VapeCommunity #NZVapers #Easypuff
• •🚀 Blast Off with Flavor! 20% OFF All [E-Liquid Brand] This Week Only!
• •Level Up Your Vape Game! 🔥 Shop Our Hottest Deals & Discover Your New All-Day Vape. Free Shipping on orders over $XX!
• •New to vaping or looking for an upgrade? 🤔 Our DMs are open! Let the EasyPuff team help you find the perfect fit. What are you looking for in a vape? #VapeHelp #NZVapeStore #EasyPuffAnswers