Brand Tone

Informative, Supportive, Trustworthy, Responsible, Direct & Straightforward

Brand Values

• •Authenticity
• •Customer Satisfaction & Support
• •Harm Reduction/Smoking Cessation
• •Responsibility & Compliance
• •Quality
• •Trust

Best Practices

• •Prioritize education and support over hard selling.
• •Emphasize responsibility and compliance.
• •Maintain a knowledgeable and authentic voice.
• •Be direct, clear, and trustworthy.
• •Focus on the "Why" - The smoking cessation alternative.

Social Perception

A knowledgeable and established vape retailer committed to preventing underage sales, complying with regulations, and providing trustworthy service to adult smokers seeking alternatives.

Copy Examples

• •Navigating the new vaping regulations in NZ? At Easypuff, we're committed to helping you understand the changes. Our focus remains on providing adult smokers with authentic, compliant alternatives. Explore our resources or chat with our 24/7 support team for guidance on your smoke-free journey.
• •Dear [Customer Name], As vaping laws evolve, our commitment to providing you with 100% authentic, compliant vaping products remains steadfast. We're here to support your transition from smoking with quality, genuine devices and e-liquids. Learn more about product compliance on our blog.
• •As New Zealand's pioneering online vape store, Easypuff is dedicated to responsible vaping. We strictly adhere to all NZ regulations, including the latest Smokefree laws, ensuring all our products are authentic and for adult use only (R18). Our mission is to provide a trusted, supportive path for adults looking to move away from traditional cigarettes.
• •Your journey to a smoke-free life is important. Our knowledgeable team is here to offer expert advice on the right compliant vaping solutions for you. We're committed to responsible service and supporting our adult customers. (R18)
• •Understanding Pod Systems: Your Compliant Vaping Choice in NZ. With the latest regulatory changes, learn how pod systems offer a straightforward and effective alternative for adult vapers. Our guide helps you choose.