Brand Tone

Friendly and Welcoming, Informative and Helpful, Family-Oriented, Community-Focused, Enthusiastic and Passionate

Brand Values

• •Freshness and Quality
• •Local Sourcing/Support Local
• •Family and Community Engagement
• •Agricultural Education
• •Environmental Responsibility (implied)
• •Tradition

Best Practices

• •Always Be Approachable and Friendly: Use warm, inviting language in all communications. Respond to comments and questions with a helpful and positive attitude, just as you would in person at the farm.
• •Emphasize "Local" and "Fresh": Consistently highlight the benefits of locally grown produce – freshness, flavor, supporting the community, and knowing where food comes from. These are core to your identity.
• •Showcase the Family Experience: Regularly feature content (photos, stories, event promotions) that appeals to families and highlights the fun, educational, and memory-making aspects of visiting the orchard.
• •Be Informative and Authentic: Provide clear, accurate, and timely information about what’s in season, PYO conditions, event details, and farm practices. Share genuine stories about the farm and the people behind it.
• •Engage with Your Community: Actively participate in local conversations online, share community news (when relevant), and highlight partnerships. Reinforce that Easy Pickin's is an integral part of the Enfield community.

Social Perception

Positive and Enjoyable Experience, Family-Friendly Destination, Source of High-Quality, Fresh Produce, Community Asset, Accessible and Well-Maintained

Copy Examples

• •Headline: Freshness You Can Pick, Memories You Can Keep. Body: Bring the family to Easy Pickin's Orchard! Wander our fields, pick the best of the season, and taste the difference of truly local. From juicy berries to crisp apples, your next favorite flavor is waiting. #EasyPickins #FarmFresh #FamilyFun #CTAgri
• •Headline: More Than Just an Orchard, It's a Tradition. Body: For over 30 years, we've been your home for pick-your-own goodness. Join our CSA, visit us at the farmer's market, or come for a day of fun at the farm. Discover why families return year after year! Learn about our Annual Gourd Hunt! #LocalTradition #PYO #EnfieldCT #SupportLocalFarms
• •Headline: Know Your Farmer, Know Your Food. Body: At Easy Pickin's, we're passionate about what we grow – and sharing it with you! Fresh, flavorful, and grown with care. Ask us about our sustainable practices and how we bring the best from our fields to your table. #EatLocal #FreshProduce #SustainableFarming #CTFarms
• •Headline: Your Weekly Dose of Delicious is Here! Body: Our farm stand is brimming with the latest harvest! Can't make it to the orchard? Find Easy Pickin's at the Coventry and Ellington Farmers' Markets this weekend. Taste the sunshine! #FarmersMarket #ShopLocal #SeasonalEating #EasyPickinsOrchard
• •Headline: Adventure Awaits in Every Row! Body: School's out? Looking for a fun weekend activity? Teach your kids where their food comes from with a delightful day at Easy Pickin's Orchard. Wagon rides, scarecrow making, and endless fresh air! #FarmAdventure #KidsActivities #CTFamilyFun #PickYourOwn