Brand Tone

Encouraging and Accessible, Supportive and Friendly, Passionate and Enthusiastic, Quality-Conscious and Trustworthy, Relaxing and Therapeutic

Brand Values

• •Creativity and Self-Expression
• •Quality
• •Customer Satisfaction
• •Mindfulness and Well-being
• •Local Focus (Swiss Identity)
• •Environmental and Social Responsibility
• •Accessibility

Best Practices

• •Stay Encouraging and Positive: Always use language that empowers and motivates customers, regardless of their perceived skill level. Avoid jargon or overly technical art terms.
• •Emphasize Relaxation and Enjoyment: Frame painting not just as an activity, but as an experience – a way to de-stress, practice mindfulness, and derive joy.
• •Highlight Quality and Trust: Consistently mention the quality of materials, the Swiss base of operations for local customers, and transparent practices like the GTIN codes or satisfaction guarantees to build trust.
• •Be Authentic and Passionate: Let the genuine passion for art and creativity (as seen from the founders' story) shine through in your communication. Share customer stories and creations to build a community feel.
• •Incorporate Values Naturally: Weave in mentions of your commitment to environmental responsibility or local Swiss themes where relevant, reinforcing what the brand stands for beyond just selling products.

Social Perception

Positive Customer Experiences, Reliable and Fast Shipper, Good for Relaxation and Hobby, Good Quality Products, Responsive Customer Service

Copy Examples

• •Headline: Unleash Your Inner Artist – It's Easier Than You Think! Body: Discover the joy of creating beautiful art with easypainting.ch. Our premium paint-by-numbers kits provide everything you need to relax, unwind, and paint your masterpiece. Perfect for beginners and seasoned artists alike. Shipped fast from our Swiss workshop! Call to Action: Find Your Perfect Scene Today!
• •Headline: Your Moment of Calm Awaits. Body: Life’s hectic. Your art time shouldn’t be. Experience the therapeutic magic of paint-by-numbers. With our high-quality canvases and vibrant, pre-mixed paints, find your flow and create something stunning. Plus, every purchase supports Amazonwatch.org. Call to Action: Paint Your Stress Away – Shop Now!
• •Headline: The Perfect Swiss Gift: Creativity in a Box! Body: Looking for a unique gift? Give the gift of art! Our easypainting.ch kits, including exclusive Swiss designs, are perfect for sparking creativity in adults and children. Quality materials, beautiful results, and a truly rewarding experience. Call to Action: Discover Gift Ideas!
• •Headline: From Blank Canvas to Breathtaking Art – You’ve Got This! Body: Doubting your artistic skills? We believe in you! Our easy-to-follow paint-by-numbers system makes creating impressive artwork simple and fun. Each kit comes with everything you need. Just open the box and let your creativity shine. Call to Action: Start Your Artistic Journey!
• •Headline: Quality You Can See and Feel, Shipped from Switzerland. Body: At easypainting.ch, we don't compromise on quality. From our finely woven linen canvases to our rich, non-drying paints, every detail is designed for your best painting experience. Order today for fast, local delivery and our 14-day satisfaction guarantee. Call to Action: Explore Our Premium Kits!