Brand Tone

Helpful and Supportive, Friendly and Approachable, Convenient and Efficient, Trustworthy and Reliable, Inspiring and Creative

Brand Values

• •Convenience
• •Nutrition and Health
• •Quality
• •Customer-Centricity
• •Practicality
• •Variety

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., "Friendly, not silly," "Helpful, not preachy," "Convenient, not cheap"). Share this with anyone creating content.
• •Know Your Audience Intimately: Understand their pain points, aspirations, and the language they use. Tailor your tone to resonate with busy parents, educators, and professionals seeking convenience and health.
• •Maintain Consistency Across All Platforms: Ensure that your website copy, social media posts, email marketing, and customer service interactions all reflect the same established brand tone. This builds brand recognition and trust.
• •Use Storytelling: Share customer success stories or behind-the-scenes content that humanizes the brand and reinforces its values of helpfulness and reliability.
• •Train Your Team: Ensure everyone interacting with customers or creating content understands and can effectively implement the brand's tone of voice. Regularly review content to ensure alignment.

Social Perception

Problem Solver, Time Saver, Reliable Partner for Parents and Educators, Provider of Healthy Options

Copy Examples

• •Website Headline: "Lunches Made Easy, Days Made Brighter. Delicious, nutritious meals delivered to your door."
• •Instagram Post: "Say goodbye to lunchbox dilemmas! 👋 Our colorful and kid-approved bento boxes are packed with goodness to fuel their day. What's your go-to easy lunch hack? Share below! #EasyLunchesForYou #SchoolLunchSolved #HealthyHabits"
• •Facebook Ad: "Tired of the morning meal prep rush? Easy Lunches offers a variety of fresh and tasty options for the whole family and office. Spend less time packing, more time enjoying. Shop our menu now! [Link]"
• •Email Subject for Busy Parents: "Reclaim Your Mornings! Quick & Healthy Lunches Your Kids Will Love."
• •Pinterest Pin Description: "Unlock endless easy lunch ideas! From vibrant veggie wraps to protein-packed snacks, discover your next favorite meal. Perfect for busy bees and happy tummies. #EasyLunches #MealPrepInspo #NutritiousAndDelicious"