Brand Tone

aspirational, modern, and friendly

Brand Values

• •Comfort
• •Style/Design
• •Functionality/Practicality
• •Accessibility/Customer Focus
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational, modern, friendly), key messaging points, words to use/avoid, and examples. Share this with anyone creating content.
• •Focus on "Easy" and "Living": Consistently weave in the concepts of ease, comfort, style, and the joy of living well in all communications. Connect product features to the lifestyle benefits they offer.
• •Use Inspiring yet Relatable Language: While showcasing aspirational settings, ensure the language remains accessible and friendly. Avoid overly technical jargon. Make customers feel understood and catered to.
• •Maintain Visual Consistency: Ensure that the visuals (photography, videography) across all platforms align with the modern, stylish, and comfortable brand image. The copy should complement these visuals.
• •Engage Authentically: When responding to comments or messages, maintain the friendly and helpful aspects of the brand tone. Personalize responses where possible to build a stronger connection with the audience.

Social Perception

Customers on platforms like TikTok seem engaged and interested in new products and store openings. Inquiries on Facebook and Instagram suggest customers perceive Easyliving as a source for modern and stylish furniture. The brand appears to be building a perception as a provider of contemporary home solutions.

Copy Examples

• •Headline: Transform Your Space, Effortlessly. Body: Discover furniture that blends impeccable style with everyday comfort. At Easyliving, we believe your home should be a haven. Explore our new collection and find the perfect pieces to make your living easy and beautiful. #EasylivingHome #ModernComfort
• •Headline: Dreamy Bedrooms, Simplified. Body: Unwind in a space designed for you. From plush beds to clever storage solutions, Easyliving helps you create a serene and stylish bedroom retreat. Sweet dreams start here. #EasylivingBedroom #StyleAndSerenity
• •Headline: The Heart of Your Home, Reimagined. Body: Gather, relax, and live in style. Our latest sofas and living room sets are crafted for connection and comfort. Find the centerpiece that speaks to your life. Visit our new Ocotlán showroom! #EasylivingStyle #HomeInspo
• •Headline: Function Meets Fabulous. Body: Need a sofa that does more? Our new Milán sofa bed transforms in seconds, complete with a table and cupholders! Perfect for movie nights, surprise guests, or simply smart living. Get yours today! #EasylivingSolutions #SmartFurniture
• •Headline: Your Style. Your Home. Your Easyliving. Body: We're passionate about helping you create a home you love. With designs that inspire and quality that lasts, Easyliving is here to make furnishing your space a joy. What will you create? #MyEasyliving #DecorGoals