Brand Tone

Accessible and Approachable, Empathetic and Understanding, Solution-Oriented, Promotional and Value-Driven, Slightly Aspirational

Brand Values

• •Accessibility: Providing a path to acquiring household goods for individuals who may not have traditional credit options.
• •Flexibility: Offering various payment plans and options to suit different budgets.
• •Convenience: Emphasizing ease of application, delivery, and service.
• •Customer Enablement: Helping customers furnish their homes and access modern technology.
• •Value (as defined by access and payment structure): While the total cost can be high, they position their value in the immediate availability of goods and manageable payments.

Best Practices

• •Focus on Solutions, Not Just Products: Frame copy around how EasyHome helps customers overcome obstacles (e.g., "Need a new fridge but short on cash? We can help.") rather than just listing product features.
• •Use Clear, Simple Language: Avoid jargon or overly complex financial terms. The language should be easy for everyone to understand, reinforcing accessibility.
• •Emphasize "Easy" and "Convenience": Continuously weave in words and phrases that highlight the simplicity of the process (e.g., "easy application," "hassle-free delivery," "convenient payments").
• •Maintain an Empathetic and Understanding Voice: Acknowledge potential customer challenges (like tight budgets or credit concerns) and position EasyHome as a supportive partner. Phrases like "We understand," "We're here for you," can be effective.
• •Be Transparent (within limits of the model): While the lease-to-own model has its complexities regarding total cost, the immediate messaging should be clear about the benefits being offered (e.g., "Get it today with no credit needed and manageable weekly payments"). Ensure all promotional copy aligns with the terms and conditions provided elsewhere.

Social Perception

Necessity/Convenience Provider, Cost Concerns, Mixed Customer Service Experiences, Stepping Stone

Copy Examples

• •Headline (Website/Social): "Your Dream Home, Made Easy. Get brand-name furniture, appliances, and electronics with payments that fit your life. No credit needed!"
• •Social Media Post (Instagram/Facebook): "Life's busy, and your budget is too. That's why we offer flexible payment options on everything you need for your home. From cozy sofas to the latest tech, let's make it happen. Visit easy-home.com today!"
• •Email Subject Line: "Unlock a Better Home Today – Approval is Easy!"
• •Product Description Snippet: "Enjoy movie nights like never before with this stunning 65" Smart TV. With our easy payment plans, experiencing brilliant picture and sound is simpler than you think. Apply online in minutes!"
• •In-Store Signage/Flyer: "Don't let credit worries hold you back. At EasyHome, we believe everyone deserves a comfortable home. Ask us how you can get approved today for the items you want and need."