Brand Tone

friendly, helpful, and enthusiastic

Brand Values

• •Quality
• •Customer-centricity/Support
• •Trendiness & Innovation
• •Smart Pricing/Value
• •Joy and Ease

Best Practices

• •Be Genuinely Enthusiastic: Use positive language and a slightly playful tone where appropriate (like the emojis seen on their site). Show excitement for the products and how they can benefit the customer.
• •Prioritize Helpfulness: Always frame communication, especially in customer service and product descriptions, around helping the customer make smart choices and solve their problems easily.
• •Emphasize "Smart" and "Trendy": Consistently weave in keywords that reflect the brand's focus on intelligent, up-to-date, and stylish solutions.
• •Maintain a Friendly, Approachable Voice: Address customers in a welcoming and relatable manner. Avoid overly formal or technical jargon unless explaining a specific product feature where clarity is key. Phrases like "Wir sind für dich da" (We are there for you) build connection.
• •Highlight Swiss Origin & Quality Assurance: Subtly remind customers of the Swiss base and the commitment to personally tested, quality products, which can build trust and differentiate the brand.

Social Perception

Positive Customer Experiences: Based on the reviews available on their own site, customers perceive the brand positively, highlighting good product quality and excellent, responsive customer support.

Copy Examples

• •Headline: Stop Scrolling, Start Living Smarter! ✨ Body: Tired of the same old gadgets? easygoodies.ch brings you the trendiest, personally-tested goodies designed to add a little more joy and a lot more smarts to your day. From genius tech to unique lifestyle finds, get ready to upgrade your everyday! #SmartLiving #TrendyTech
• •Headline: Your Everyday, Elevated. 🚀 Body: Why settle for ordinary? At easygoodies.ch, we handpick innovative and quality goodies that make life easier, more fun, and definitely more stylish. Discover your next favorite thing – at a price that makes sense. Plus, our friendly Swiss support is always here to help!
• •Headline: Psst... Amazing Goodies This Way! 👇 Body: We're a young Swiss company with a big passion for cool, quality finds! From unique phone accessories to smart home helpers, every item is tested by us. Get ready to discover exciting products that bring a smile to your face. Smart prices & fast support guaranteed!
• •Headline: Make Your Day a Little More Awesome. 😎 Body: Looking for that perfect gadget or a unique gift? easygoodies.ch is your go-to for trendy and reliable goodies that don't break the bank. We're all about quality you can trust and service that makes you say 'wow!'
• •Headline: Quality Goodies, Swiss Service, Smart Prices! 🇨🇭✅ Body: At easygoodies.ch, we believe in offering the best. That means trendy, high-quality products we’ve personally approved, backed by dedicated Swiss customer support ready to assist you. Experience the smarter way to shop for goodies!