Brand Tone

reverent, helpful, and traditional

Brand Values

• •Religious Observance and Tradition
• •Quality and Kashrut (Kosher standards)
• •Accessibility and Convenience
• •Customer Service and Trust
• •Community

Best Practices

• •Maintain a Reverent Tone: Always use language that shows respect for the religious significance of the products and the holiday. Avoid overly casual slang or humor that could detract from the sacred nature of the items.
• •Educate and Inform: Continue to create content that explains the traditions, the symbolism of the Four Species, and the different qualities of the products. This positions the brand as a helpful resource and builds trust.
• •Emphasize "Easy" and "Reliable": Consistently use words that highlight the convenience and dependability of the service. Phrases like "stress-free," "peace of mind," "delivered to your door," and "guaranteed kosher" reinforce the brand's core promise.
• •Use Traditional Terminology: Incorporate Hebrew and traditional terms like "mitzvah," "kashrut," "mehudar," and "Arba Minim." This demonstrates authenticity and resonates with the target audience.
• •Focus on the Emotional Outcome: Write copy that connects with the feelings of joy, community, and spiritual fulfillment associated with Sukkot. Frame the products not just as items, but as essential components of a joyous and meaningful holiday experience.

Social Perception

trusted and specialized supplier

Copy Examples

• •Your Connection to Tradition, Delivered. The beauty of Sukkot is in the details. Our certified kosher lulav and etrog sets from Israel and Calabria are chosen with care to help you fulfill the mitzvah with joy and peace of mind. Order today for a meaningful celebration.
• •The Heart of Your Sukkot Celebration. The etrog symbolizes the heart of the Jewish people. Let us help you find the perfect one. From standard to premium mehudar, each of our etrogs is selected for its beauty and kashrut. Make your holiday complete with EasyEtrog.com.
• •Simplify Your Sukkot Preparations. Don't let the search for the perfect Arba Minim add stress to your holiday. With EasyEtrog.com, you can order your complete, certified kosher set in minutes and have it delivered to your door. It’s tradition, made easy.
• •A Lulav and Etrog for Every Family. We believe everyone should have access to a beautiful and kosher etrog. That’s why we offer a range of sets to fit every budget and custom. Explore our collection and find the perfect one for your family’s celebration.
• •From the Holy Land to Your Sukkah. Experience the fragrance and beauty of Sukkot with an etrog grown in the sacred soil of Israel. Each set is packed with care to arrive fresh and ready for the holiday. Celebrate with a piece of tradition.