Brand Tone

The brand employs a dual tone: Innovative and Professional on its website, focusing on technology and health benefits, and Friendly and Community-Oriented on social media, being approachable and passionate about cooking.

Brand Values

• •Innovation
• •Health & Wellness
• •Quality & Ingredient Integrity
• •Convenience & Simplicity
• •Community

Best Practices

• •Create a Unified Brand Name: Decide whether to be "Easy Eating" or "Easy Eating Solutions" and use it consistently across all platforms to avoid confusion and build a stronger brand identity.
• •Bridge the Language Gap: Develop a clear strategy for your English and Spanish audiences. Either create separate, dedicated channels for each language or adopt a bilingual approach on your existing channels to cater to both markets effectively.
• •Lead with the "Why," Not Just the "What": Instead of just saying it's an "automatic stirrer," focus your copy on the benefit: "Cook with whole ingredients," "Preserve perfect texture," or "Enjoy blade-free cooking."
• •Adopt a "Solution-Oriented" Voice: Always frame the product as the answer to a specific cooking problem. Use language like "The solution for...", "Finally, you can...", and "No more...".
• •Balance Innovation with Emotion: In your copy, blend the technical innovation of the product with the emotional joy of cooking and eating well. Use professional, benefit-focused language on your website and product pages, and a warmer, community-driven, and passionate tone on social media, while ensuring the core values remain consistent.

Social Perception

The brand is perceived as a niche but valuable innovator within the Thermomix user community, viewed as a "game-changer" for specific recipes requiring ingredient texture preservation. There is minor confusion regarding the brand name and a language disconnect, with a stronger identity within the Spanish-speaking community.

Copy Examples

• •Tired of your Thermomix breaking apart tender ingredients? Our Automatic Stirrer lets you make hearty stews and delicate risottos without using the blades. Preserve the texture, perfect the taste. Discover the revolution in gentle cooking.
• •Experience Your Ingredients, Whole. The Easy Eating Stirrer cooks for you, preserving the integrity of every vegetable and protein. It's the healthy cooking evolution you've been waiting for.
• •Look at the incredible texture on this homemade chicken stew! 🍲 Our automatic stirrer did all the work, simmering slowly while keeping every ingredient perfectly intact. What will YOU cook first? Share your ideas below! #EasyEating #ThermomixLover #HealthyCooking
• •Subject: Cook in your Thermomix a whole new way. Introducing the first-ever automatic stirrer for blade-free cooking. From rich soups to perfect polenta, unlock a new world of recipes and textures. See how it works.
• •Engineered for the perfect stir. Our device replaces the blade assembly to gently circulate your food, ensuring even cooking while protecting delicate ingredients. It’s not just a tool; it’s your solution for healthier, more flavorful, and beautifully textured meals.