Brand Tone

Supportive, Empathetic, Positive, Helpful, Informative, Authentic, Relatable, Kid-Friendly, Engaging

Brand Values

• •Making Life Easier
• •Child Development & Well-being
• •Support for Parents & Educators
• •Inclusivity
• •Quality & Practicality
• •Resilience & Passion
• •Community & Kindness

Best Practices

• •Always Lead with Empathy and Support
• •Maintain a Positive and Encouraging Voice
• •Be Authentic and Relatable – Channel the Founder
• •Keep it Clear, Simple, and Action-Oriented
• •Highlight Inclusivity and Expertise

Social Perception

Trusted Resource, Problem Solver, Inspirational, High Quality & Effective, Canadian Success Story

Copy Examples

• •Headline: Transform Chaos into Calm: Discover Easier Daysies for Your Family. Body: Juggling school runs, activities, and bedtime routines? You're not alone! Easy Daysies magnetic schedules help your child see their day, reducing anxiety and empowering them with independence. Created by a mom and teacher, for your family. Let's make today an Easy Daysie! #ParentingSupport #KidsRoutine #EasyDaysies
• •Headline: Unlock Your Child's Confidence, One Magnet at a Time! Body: Watch your little one beam with pride as they move a task from 'To Do' to 'Done!' Our visual schedules are more than just magnets; they're stepping stones to independence and self-esteem. Perfect for all kids, including those with extra sparkle (special needs)! ✨ #ConfidentKids #VisualSchedule #MomCreated
• •Headline: Teacher-Trusted, Parent-Approved: The Secret to Smoother Transitions. Body: From classroom circles to bedtime stories, Easy Daysies helps children understand what's next, making transitions a breeze. Recommended by child psychologists and loved by families worldwide. Learn how our simple visual tools can bring more peace to your home or classroom. #ClassroomManagement #ParentingHacks #ReduceAnxiety
• •Headline: More 'I Did It!' Moments, Fewer 'What Are We Doing?' Whines. Body: Give your child the gift of predictability and watch cooperation blossom! Our easy-to-use magnetic schedules, born from a teacher's classroom and a mother's heart, help kids know the 'shape of the day.' Say goodbye to routine battles and hello to happier, more independent kids! #FamilyRoutine #PositiveParenting #DragonsDenWinner
• •Headline: Supporting Every Stage, Every Day: Easy Daysies for All Ages. Body: Whether it's helping your preschooler learn their morning routine, your elementary student manage homework, or an adult loved one navigate their day with more ease, Easy Daysies is here. Our award-winning visual tools are designed for clarity, dignity, and making every day a little smoother. #InclusiveDesign #DailySchedules #LifeMadeEasier