Brand Tone

Professional, Friendly & Approachable, Reliable & Trustworthy, Helpful & Supportive, Efficient & Cost-Effective

Brand Values

• •Customer-Centricity/Client Success
• •Quality & Professionalism
• •Reliability & Accessibility
• •Efficiency & Cost-Effectiveness
• •Human Connection
• •Transparency & Integrity
• •Empowerment & Collaboration

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines Easybee's tone (Professional, Friendly, Reliable, Helpful, Efficient), key messaging points, preferred terminology, and things to avoid. Share this with anyone creating content.
• •Focus on Client Benefits, Not Just Features: Instead of just saying "We offer call forwarding," explain the benefit: "Seamless call forwarding ensures your clients always reach the right person quickly, enhancing their experience." This reinforces the helpful and client-centric value.
• •Use "You" and "Your" to Speak Directly to the Client: Make the copy about them and their needs. For example, "You can focus on your core tasks while *your* dedicated Easybee receptionist handles *your* calls." This creates a more personal and supportive feel.
• •Maintain Professionalism with a Human Touch: While the service is professional, the language should remain approachable and avoid overly corporate jargon. Emphasize the "live," "human," and "friendly" aspects of the service.
• •Ensure Consistency Across All Channels: Whether it's a website update, a social media post, an email newsletter, or an ad, the tone should remain consistent. Regularly review content across platforms to check for alignment with the established brand voice.

Social Perception

Positive, Reliable & Efficient, Professional Extension of the Business, Cost-Effective Solution, Particularly Strong in the Legal Sector, Trustworthy

Copy Examples

• •Headline: Never Miss a Lead. Always Sound Professional. Body: Focus on your core business while our friendly, expert virtual receptionists ensure every call is answered. Seamlessly integrate Easybee with your team and let us handle the rest. 24/7 reliability, bilingual support. *Delegate. Relax. We've Got This.*
• •Headline: Your Dedicated Receptionist Team – At a Fraction of the Cost. Body: Imagine a team of professional receptionists ready to represent your brand flawlessly. Easybee provides just that. We learn your business, manage your calls, and help you capture every opportunity, all while saving you significant overhead.
• •Headline: Sounding Professional Just Got Easier (and More Affordable!). Body: First impressions matter. With Easybee, every caller is greeted by a courteous and capable professional, ensuring your business always sounds its best. From call answering to message taking and scheduling, we're the reliable voice of your company.
• •Headline: Stop Juggling Calls. Start Growing Your Business. Body: Are missed calls costing you clients? Easybee’s virtual receptionists ensure every call is handled with professionalism and care. We act as an extension of your team, so you can focus on what you do best. Friendly service, expert support.
• •Headline: The Partner Your Growing Business Needs for Exceptional Client Communication. Body: Provide your clients with the responsive, professional service they deserve, without the overhead of an in-house receptionist. Easybee offers tailored virtual receptionist solutions, including bilingual support, so you're always connected and professional.