Brand Tone

professional, safety-conscious, and solution-oriented

Brand Values

• •Safety
• •Quality & Durability
• •Compliance
• •Innovation & Design
• •Customer Support & Expertise
• •New Zealand Owned and Operated

Best Practices

• •Prioritize Safety in Messaging: Always highlight how products contribute to a safer work environment. Use terms like 'compliant,' 'safety-tested,' 'secure,' and 'peace of mind.'
• •Emphasize Quality and Durability: Use strong, confident language that reflects the robustness and longevity of the products. Words like 'heavy-duty,' 'reliable,' 'built to last,' and 'superior construction' are effective.
• •Be Informative and Solution-Oriented: Clearly explain the features and benefits of each product, focusing on how they solve specific challenges for the user (e.g., 'lightweight for easy transport,' 'quick to assemble,' 'designed for uneven terrain').
• •Maintain a Professional and Authoritative Voice: Position Easy Access NZ as experts in height safety. Avoid overly casual language or slang. The tone should be knowledgeable and trustworthy.
• •Incorporate "New Zealand Made/Owned" Where Applicable: Leverage the local connection to build trust and appeal to national pride, emphasizing products 'designed for New Zealand conditions.'

Social Perception

Customers who have left reviews or testimonials perceive the brand positively, valuing the quality, safety features, and durability of the products. They are seen as reliable suppliers of trade-quality equipment. Within the trades and construction industry, Easy Access appears to be recognized as a reputable supplier of compliant and robust height access equipment.

Copy Examples

• •Headline: Work Safer, Smarter, Higher. Easy Access NZ: Your Partner in Compliant Height Safety. Body: Don't compromise on safety or efficiency. Our range of AS/NZS compliant ladders and scaffolding is engineered for New Zealand's demanding work environments. Invest in quality that lasts. Explore the range.
• •Headline: Reach New Heights with Confidence. Quality Ladders, Built for the Trade. Body: From robust platform ladders to versatile extension systems, Easy Access NZ delivers superior design and durability you can trust. Designed by Kiwis, for Kiwis. Find your perfect ladder today.
• •Headline: Stop Scaffolding Around With Inferior Gear. Choose Easy Access for Stability and Peace of Mind. Body: Our mobile scaffolding systems are lightweight, easy to assemble, and rigorously tested to meet NZ safety standards. Get the job done right, and get home safe. View our scaffolding solutions.
• •Headline: Serious About Safety? So Are We. Free On-Site Training & Expert Advice. Body: At Easy Access NZ, we're committed to more than just supplying equipment. We provide comprehensive training to ensure your team works safely and efficiently at height. Enquire about our training programs.
• •Headline: The Strongest, Safest Access Equipment in NZ. Built Tough for Tradies. Body: Easy Access NZ provides superior quality, site-compliant ladders, aluminium scaffolding, and height access equipment. We make working at height easier, safer, and more cost-efficient, without compromising on quality or standards.