Brand Tone

Aspirational & Sophisticated, Feminine & Effortless, Globally Inspired & Curated, Friendly & Engaging, Helpful & Informative

Brand Values

• •Discovery & Uniqueness
• •Quality & Timelessness
• •Femininity & Empowerment
• •Global Inspiration
• •Customer Connection

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., aspirational, feminine, globally inspired, friendly) with examples of "do's and don'ts." Share this with anyone creating content.
• •Use "Worldly" and Evocative Language: Incorporate words that suggest travel, discovery, quality, and effortless style (e.g., "curated," "wanderlust," "artisan," "timeless," "chic," "breezy," "sun-kissed").
• •Focus on Storytelling: Connect products to the brand's narrative of global inspiration and discovery. Instead of just listing features, describe the feeling or experience the garment evokes, or the inspiration behind it.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the aspirational and stylish imagery used on the website and social media. The words should enhance the visual story.
• •Engage Authentically: When interacting with customers (comments, DMs), maintain the friendly yet sophisticated tone. Personalize responses where possible and always reflect the brand's helpful and curated approach.

Social Perception

Seen as a Source for Unique, Stylish Pieces, Aspirational but Accessible, Trusted for Style Curation, Appreciated for Aesthetics

Copy Examples

• •Wanderlust woven into every thread. ✨ Discover the [Dress Name], our latest arrival inspired by sun-drenched Mediterranean afternoons. Effortlessly chic, endlessly versatile. Tap to explore your next adventure in style. #EastWestCollective #GlobalStyle #NewArrival #FeminineFashion #TravelInspired
• •Globally Curated, Just For You: New Styles Have Landed! ✈️
• •Meet your new go-to for effortless elegance. The [Top Name] is crafted from [Fabric Type] and features [Key Detail], making it a timeless piece you'll reach for season after season. Dress it up with our [Matching Skirt/Pant Name] for an evening out, or pair it with your favorite denim for a chic daytime look. Designed to make you feel beautiful, wherever your day takes you.
• •East West Collective: Discover Unique Styles, Effortlessly Feminine. Curated from Around the Globe.
• •(Voiceover/Text Overlay): Just unboxed the dreamiest pieces from East West Collective! 😍 Obsessed with these globally-inspired finds. Let's try them on and pick a fave for that weekend getaway!