Brand Tone

Community-focused, Enthusiastic & Passionate, Customer-centric & Helpful, Friendly & Approachable, Rooted in Tradition but Current

Brand Values

• •Freedom & Adventure
• •Community & Belonging
• •Customer Satisfaction & Service
• •Heritage & Authenticity
• •Passion for Riding

Best Practices

• •Embrace the "Rider-First" Language: Use terms and phrasing that resonate with motorcycle enthusiasts. Talk about the journey, the freedom, the experience – not just the products.
• •Maintain a Passionate and Enthusiastic Voice: Even in text, let the love for Harley-Davidson shine through. Use evocative language that speaks to the heart of riding.
• •Foster Community, Even Online: Reference local riding areas (Pacific Northwest, Eastside mentions where appropriate), acknowledge the H.O.G. community, and use inclusive language ("we," "us," "your fellow riders").
• •Be Authentic and Knowledgeable: Provide accurate information, showcase expertise in Harley-Davidson products, and be transparent. Build trust through reliable content.
• •Nod to Heritage While Looking Forward: Acknowledge the rich history of Harley-Davidson and the local legacy of Eastside H-D, while also highlighting new products, technologies (if applicable to parts/accessories), and the ongoing passion for riding.

Social Perception

Positive Customer Experiences, Community Hub, Traditional Harley Dealership, Knowledgeable Resource

Copy Examples

• •Keep the Legend Alive. Genuine Harley-Davidson parts for your Eastside ride, delivered from our heritage to your home. Shop `shopseattleharley.com` – formerly your trusted Eastside H-D connection.
• •Still Riding with the Eastside Spirit? Gear up with authentic H-D accessories from `shopseattleharley.com`. Your journey continues, and we're still here for every mile.
• •Unleash Your Eastside Custom. From Screamin' Eagle performance to unique H-D accessories, find everything to make your Harley truly yours at `shopseattleharley.com`. Your ride, your rules.
• •Pacific Northwest roads are calling! Get your Harley ready with top-tier parts and gear from `shopseattleharley.com`, your long-time Eastside resource. Let's make this season legendary.
• •The trusted Eastside Harley expertise, now online. Find the exact H-D parts and accessories you need with ease at `shopseattleharley.com`. Quality and passion, just a click away.