Brand Tone

Aspirational, confident, and culturally aware; inspiring, cool, modern, direct, authentic, redefining golf culture.

Brand Values

• •Authenticity
• •Inclusivity and Diversity
• •Quality and Style
• •Community
• •Perseverance

Best Practices

• •Lead with the 'Why': Every piece of copy, from a tweet to a product description, should connect back to the core mission of authenticity and changing the culture of golf. Start with the story and values, then introduce the product.
• •Use Confident & Aspirational Language: Employ strong, active verbs and a confident tone. Words like "redefine," "engineer," "inspire," "authentic," and "premium" align with the brand's voice. Avoid passive or overly technical golf jargon.
• •Bridge Golf and Streetwear: Consistently use language that speaks to both worlds. Reference "the course" and "the street," "the clubhouse" and "the city." This reinforces the brand’s value of versatile, lifestyle apparel.
• •Speak to the Community, Not Just the Customer: Frame marketing as an invitation to join a movement. Use inclusive words like "we," "us," and "community." Ask questions in social captions to engage followers and make them feel part of the brand's journey.
• •Maintain Visual and Textual Synergy: Ensure the clean, premium, and bold aesthetic of the brand’s visuals is matched by the copy. Captions should be as sharp and considered as the photography. Short, impactful statements often work better than long, descriptive paragraphs.

Social Perception

Game-changing, influential, a cultural movement, trailblazing, making golf 'cool' and inclusive, legitimate, highly respected, premium, fashionable, and mission-driven.

Copy Examples

• •More Than a Game. It's a Movement. This is Eastside Golf. Shop the Collection.
• •Your course, your rules. Premium apparel designed to be worn wherever your ambition takes you. #EastsideGolf #ChangeTheGame
• •Engineered for performance, designed for culture. Our signature polo combines breathable, flexible fabric with a fit that’s as sharp in the clubhouse as it is on the street. It’s not just a shirt—it’s a statement.
• •Be The Standard. Our New Collection Just Dropped.
• •Tired of the old guard? So were we. Eastside Golf is rewriting the rules of style on and off the course. Join a community that values authenticity and quality. Discover the brand that's changing the game.