Brand Tone

Enthusiastic and Fun-Loving, Approachable and Inclusive, Value-Oriented, Innovative

Brand Values

• •Fun and Enjoyment
• •Family and Togetherness
• •Quality and Innovation
• •Value
• •Accessibility

Best Practices

• •Prioritize "Fun" and "Togetherness": Ensure all copy, from product descriptions to social media posts, reflects the core values of family, friends, and fun. Use lively, positive language that evokes enjoyment and shared experiences.
• •Emphasize Value and Accessibility: Clearly communicate the price-value proposition. Highlight ease of setup and how the games are suitable for various ages and skill levels, making fun accessible to everyone.
• •Showcase Innovation (but keep it relatable): When talking about innovative features, explain them in terms of how they enhance the fun or ease of use for the customer, rather than just technical specs.
• •Be Authentic and Approachable: Use a conversational and friendly tone. Avoid overly technical jargon. Share user-generated content (with permission) to show real people enjoying the products.
• •Address Feedback and Maintain Transparency: While the overall tone is positive, acknowledge customer feedback (even if indirectly) by continuously highlighting efforts towards quality and value. If quality issues are raised for specific products, ensure customer service reflects the brand's commitment to satisfaction.

Social Perception

Generally Positive, with some Quality Concerns. Customers generally appreciate the variety of games, the fun factor, and the value for money, especially for casual use and family entertainment. The brand is seen as a provider of recreational games that facilitate social interaction and enjoyment. Concerns about Durability for Some Products.

Copy Examples

• •Backyard Fun Starts Now! Gather your crew! EastPoint Sports brings the games, you bring the laughter. From classic cornhole to exciting new challenges, get ready for unforgettable moments without breaking the bank. Let the games begin!
• •Game On, Indoors or Out! Rain or shine, EastPoint Sports has your fun covered. Easy-to-set-up games for the whole family mean more playing, less stressing. Discover your new favorite way to connect and compete. Quality fun, amazing value.
• •Fueling Good Times, Together. At EastPoint Sports, we're all about bringing people together. Our innovative games are designed for epic family game nights, friendly rivalries, and creating memories that last. Fun, affordable, and built for everyone.
• •Level Up Your Leisure! Why just hang out when you can play? EastPoint Sports offers a huge range of awesome recreational games. We deliver the best in price and enjoyment, so you can focus on the thrill of the game. Get ready to play!
• •Your Go-To for Game Day... Every Day! From tailgate triumphs to game room glory, EastPoint Sports is your source for active fun. We believe in quality games that spark excitement and friendly competition, making every day a reason to play.