Brand Tone

Passionate & Enthusiastic, Authentic & Transparent, Friendly & Approachable, Encouraging & Empowering, Community-Focused, Quality-Driven

Brand Values

• •Authenticity
• •Quality
• •Passion
• •Simplicity
• •Convenience
• •Community & Local Sourcing
• •Customer Empowerment/Joy of Home Cooking

Best Practices

• •Always Emphasize Passion and Authenticity: Whether it's a social media post or website copy, let the genuine love for sourdough and quality ingredients shine through. Use words that convey enthusiasm and a commitment to real, traditional methods.
• •Keep it Friendly and Encouraging: Address customers directly, use inviting language, and focus on empowering them to create. Avoid overly technical jargon; instead, explain processes simply (e.g., "72-hour proven sourdough").
• •Highlight Simplicity and Quality Ingredients: Continuously reinforce the message of "flour, water, salt, and time." Mention the use of local Scottish ingredients where appropriate to underscore quality and community connection.
• •Focus on the "Homemade" Experience: Frame the product as a way to achieve delicious, authentic pizza in the comfort of one's home. Tap into the joy and satisfaction of creating your own meals.
• •Maintain a Consistent Visual and Verbal Identity: As highlighted by their work with The Good Marketer, ensuring ad copy is tailored to their brand voice and that visuals are aesthetically pleasing and cohesive is crucial. This applies across all platforms, from the website to social media and advertisements.

Social Perception

Positive Reputation for Quality, Appreciation for Local Focus, Successful Pivot and Growth, Trusted by Businesses, Engaged with Home Bakers, Innovative

Copy Examples

• •Instagram Post (Image: Golden, bubbly pizza crust): That 72-hour sourdough magic. ✨ Simple ingredients, a whole lotta love, and your turn to create something epic. Ready to unleash your inner pizzaiolo? Grab your East Pizzas Dough and let the deliciousness begin! #EastPizzasDough #SourdoughPerfection #HomemadePizzaJoy
• •Website Banner (Homepage): From Our Edinburgh Kitchen to Yours: Experience Authentic Sourdough Pizza. We handle the 72-hour proof, you handle the fun. Taste the difference passion makes. [Shop Our Dough]
• •Email Newsletter Subject: Psst... Your Perfect Pizza Night Starts Here 😉 Body Snippet: Tired of dreaming about that perfect, chewy, flavourful crust? At East Pizzas Dough, we believe everyone deserves incredible homemade pizza. Our secret? Just quality flour, pure Scottish water, salt, and time. Lots of time. Let's make tonight delicious!
• •Facebook Ad (Targeting local Edinburgh foodies): Edinburgh, get ready to elevate your pizza game! 🍕 East Pizzas Dough brings you the heart of amazing pizza – our signature 72-hour sourdough. Made with love and the finest local Scottish ingredients. Order yours today and taste the tradition! #SupportLocalEdinburgh #SourdoughPizza #EastPizzas
• •Product Description (for The O.G. Pizza Dough): Meet The O.G. – where our pizza passion began. Crafted with just three simple ingredients (the finest flour, Scottish water, and a touch of salt) and patiently proven for 72 hours. This is the authentic sourdough base that empowers you to create restaurant-quality pizza in your own kitchen. It's your canvas for culinary masterpieces. Simple. Delicious. Unforgettable.