Brand Tone

Warm & Inviting, Authentic & Sincere, Conscious & Mindful, Artisanal & Appreciative

Brand Values

• •Ethical Sourcing & Sustainability
• •Handcrafted Quality & Uniqueness
• •Natural & Simple Beauty
• •Mindfulness & Conscious Consumption
• •Community & Connection
• •Well-being & Comfort

Best Practices

• •Emphasize Storytelling: Consistently weave the brand's origin story, the journey of the materials, and the connection to artisans into your copy. This reinforces authenticity and ethical values.
• •Use Sensory & Emotive Language: Employ words that evoke warmth, comfort, softness, nature, and tranquility (e.g., "snuggly," "grounding," "raw beauty," "peaceful"). This aligns with the perceived benefits of the products.
• •Highlight Ethical & Sustainable Practices: Regularly and transparently communicate the commitment to ethical sourcing, natural materials, and conscious consumption in all marketing materials. This is a key differentiator and value proposition.
• •Maintain a Personal & Human Touch: Reflect Janine Saunders's personal connection and the brand's relationship with its community of artisans. Use "we" and a welcoming, approachable tone. Avoid overly corporate or impersonal language.
• •Visual-Verbal Cohesion: Ensure that the imagery used alongside the copy consistently reflects the natural, cozy, artisanal, and simple aesthetic. The visuals and words should reinforce each other to create a harmonious brand perception.

Social Perception

High-Quality & Luxurious, Ethical & Trustworthy, Unique & Special, Comforting & Nurturing, Positive Customer Experience

Copy Examples

• •Headline: Bring Home More Than Decor. Bring Home a Story. Body: At East Perry, every handpicked sheepskin is a testament to nature's beauty and artisanal tradition. Ethically sourced and crafted with intention, our pieces invite warmth, simplicity, and a touch of the wild into your conscious home. Discover decor that feels as good as it looks.
• •Social Media Post: Wrap yourself in the pure comfort of an East Perry sheepskin. Sustainably sourced from free-range flocks and handcrafted with love, each unique piece is a promise of natural luxury and mindful living. What does your 'piece of happy' look like? #EastPerry #EthicalHome #NaturalLiving #HandcraftedComfort
• •Product Description Snippet (for a sheepskin rug): Feel the grounding energy of the Ossetian mountains beneath your feet. Our ethically farmed sheepskins are un-dyed and entirely unique, offering a raw, natural beauty that transforms any space into a sanctuary. Crafted with reverence, for a home that reflects your values.
• •Email Subject: Create Your Conscious Haven with East Perry Email Body Snippet: Imagine a home where every piece tells a story of ethical sourcing and heartfelt craftsmanship. At East Perry, we believe in the power of natural materials to soothe and inspire. Explore our new collection of handcrafted sheepskin treasures, designed to bring "nature, in the home" and a little piece of happy to your everyday.
• •About Us Excerpt: More than just a store, East Perry is a philosophy. Born from a desire for mindful consumption and a deep respect for nature's rhythm, we partner with small-scale farmers and artisans to bring you unique, handcrafted decor. Each piece carries the energy of its creation – a story of community, sustainability, and the simple joy of a "piece of happy."