Brand Tone

Sophisticated & Elegant, Authentic & Passionate, Inspiring & Aspirational, Knowledgeable & Informative, Approachable & Helpful, Conscious & Responsible

Brand Values

• •Quality Craftsmanship
• •Timeless Danish Design
• •Sustainability
• •Authenticity & Storytelling
• •Customer Connection
• •Passion for Design
• •Exclusivity/Uniqueness

Best Practices

• •Develop a Brand Voice Guide: Internally document the key characteristics of your brand's tone (e.g., sophisticated, authentic, inspiring), along with do's and don'ts, and specific vocabulary or phrases that align with it. Share this with anyone creating content.
• •Prioritize Storytelling: Continue to weave narratives around your products, designers, materials, and the Danish design heritage. This reinforces authenticity and passion. Focus on the "why" behind a product, not just the "what."
• •Maintain Visual Consistency: Ensure your imagery always reflects the sophisticated, minimalist, and high-quality aesthetic. The visual tone is just as important as the written tone and they must complement each other.
• •Engage Authentically: When responding to customers on social media or via email, maintain the established brand voice. Be helpful, knowledgeable, and convey the same passion evident in your curated content. Avoid overly casual or generic responses.
• •Educate and Inspire: Use your copy to not only sell but also to educate your audience about Danish design, sustainable practices, and how to create beautiful, functional spaces. This positions the brand as a knowledgeable and inspiring leader in its niche.

Social Perception

Based on their curated social media and website, the perception East of Copenhagen aims to cultivate is that of a high-end, trustworthy provider of authentic Danish design. Customers engaging on social media seem to appreciate the aesthetic and are often seeking specific product information, indicating genuine interest. The brand is perceived as a purveyor of beautiful, quality items for a discerning audience that values design and a certain lifestyle. The lack of widespread independent reviews makes it harder to gauge a broader, unsolicited public perception, but the direct interactions visible are positive.

Copy Examples

• •Headline: Discover the Soul of Danish Design. Body: At East of Copenhagen, we believe true beauty lies in timeless design and impeccable craftsmanship. Explore our curated collection of furniture and home décor, each piece with a story to tell. Bring home more than just an object; bring home a legacy. (Tone: Sophisticated, Authentic, Inspiring)
• •Headline: Crafted for Life. Designed for You. Body: Experience the enduring appeal of Scandinavian minimalism. Our [Product Name, e.g., Solid Oak Dining Table] is more than just furniture; it's a commitment to sustainable quality and a centerpiece for a lifetime of memories. (Tone: Conscious, Quality-focused, Personable)
• •Headline: Your Space, Reimagined. Body: Let the serene elegance of Danish design transform your home. From statement lighting to subtle accents, East of Copenhagen offers pieces that inspire tranquility and reflect your unique style. What will you create? (Tone: Inspiring, Aspirational, Engaging)
• •Headline: The Art of Hygge, Perfected. Body: Embrace comfort and contentment with our thoughtfully selected home accessories. Each item in our collection is chosen for its ability to create a warm, inviting atmosphere – the very essence of Danish hygge. (Tone: Authentic, Warm, Culturally-attuned)
• •Headline: Beyond the Ordinary. This is East of Copenhagen. Body: We search for designs that speak. That endure. That transform a house into a home. Our passion is connecting you with exceptional pieces from visionary Danish designers. Explore the difference quality and authentic design make. (Tone: Passionate, Exclusive, Confident)