Brand Tone

Modern, Curated, and Passionate

Brand Values

• •Celebrating Craftsmanship
• •Redefining Perceptions
• •Cultural Connection
• •Quality and Aesthetics

Best Practices

• •Always Emphasize "Modern" and "Contemporary": Consistently use these words to reinforce the brand's position against "traditional" or "old-fashioned" stereotypes.
• •Tell the Story of Craftsmanship: In product descriptions and social media, go beyond the physical attributes. Talk about the artisans and the design process to build a deeper connection.
• •Use a Passionate and Personal Tone: Write in a way that reflects the founders' passion. Use inviting and warm language. Phrases like "we are excited to share" or "we believe" can be very effective.
• •Educate the Audience: Use your copy to gently educate customers on the value and quality of modern Chinese design, reinforcing the brand's mission to challenge perceptions.
• •Maintain a Consistent Visual and Textual Language: Ensure that the sophisticated, clean aesthetic of your product photography is matched by equally elegant and clear copy across all platforms, from the website to social media captions.

Social Perception

The public perception is positive, with the brand recognized as a source for unique and aesthetically pleasing homewares. They are seen as a brand that successfully blends traditional craftsmanship with modern design, perceived as a fresh and modern player in the homeware market offering an alternative to mass-produced goods.

Copy Examples

• •Beyond the brew. Our new tea set is a conversation between modern design and timeless tradition. Handcrafted by artisans who pour their heart into every piece. Redefine your tea ritual. #EastNomads #ModernCraft #ChineseDesign
• •Your home should tell your story. Our curated collection of modern Chinese homewares adds a layer of artful elegance to any space. It’s not just 'Made in China,' it's made with passion and purpose. Discover the difference.
• •Curated for the Modern Home. Explore artisanal vases, trays, and accents that bring a touch of contemporary Chinese craftsmanship to your everyday life. Elevate your space with EASTNOMADS.CO.
• •Subject: The Art of the Everyday. At EASTNOMADS, we believe beauty lies in the details. From the cup you drink your morning coffee from to the vase that holds your favorite flowers, we are dedicated to bringing you pieces that blend modern aesthetics with rich cultural heritage. See what's new in our collection.
• •More than just a bowl, it’s a piece of art. Each bowl in this set is handcrafted, carrying the unique touch of the artisan. Perfect for elevating your dining experience or as a standalone decorative piece. Experience the beauty of modern Chinese craftsmanship.