Brand Tone

Artistic, Personal, Luxurious, Community-Focused

Brand Values

• •Artistic Expression & Creativity
• •Quality & Excellence
• •Customer Focus & Service
• •Local Sourcing & Community Connection
• •Personalization & Bespoke Design
• •Growth & Adaptability

Best Practices

• •Incorporate the personal, passionate, and expert voice of Meg Anderson.
• •Use words like 'artistic,' 'creative,' 'bespoke,' 'handcrafted,' 'custom-designed,' and 'unique'.
• •Emphasize the 'luxury' quality while grounding it in the 'East Nashville' community spirit.
• •Frame arrangements as expressions for occasions, emotions, or reflections of a season.
• •Maintain a warm, helpful, and slightly Whimsical Tone.

Social Perception

Highly Regarded for Quality and Design, Trusted & Professional, Personal and Caring, Luxurious but Approachable, Innovative & Community-Oriented

Copy Examples

• •From our hearts to your home. ✨ Each petal, every stem, personally chosen by Meg and our East Nashville team to bring a touch of bespoke beauty to your everyday. This isn't just a bouquet; it's a piece of our passion, rooted in Nashville's vibrant spirit. #FoliageFlowerShop #EastNashvilleBlooms #ArtisanFlorals #NashvilleMade #MegTheTravelingFlorist
• •Experience Floral Artistry. Foliage Flower Shop: Crafting luxurious, personalized arrangements for all of life’s moments. From East Nashville, with love and the finest local blooms. Discover our creations.
• •Hello [Customer Name], Just as East Nashville bursts with [Season's] charm, so does our new collection at Foliage! Creative Director Meg Anderson has hand-selected the freshest, most vibrant local blooms to design arrangements that tell a story. Bring the luxury of bespoke floral design into your space. Shop the [Season] Edit now.
• •Brighten their day the East Nashville way! 🌿 Foliage Flower Shop delivers stunning, handcrafted floral designs right to your door. Perfect for birthdays, thank yous, or just because. Support local artistry & enjoy top-quality, fresh flowers. Order your moment of beauty today! #EastNashvilleFlowerShop #NashvilleFlorist #LuxuryFlowers
• •Your love story, told in flowers. At Foliage Floral Design Studio, Meg and her team pour their artistic souls into creating breathtaking, bespoke florals that reflect your unique journey. We believe in the magic of details, the luxury of quality, and a personal touch that makes your day unforgettable. Let's dream together. #NashvilleWeddings #FoliageFloralDesign #BespokeBride #ArtisticFlorals