Brand Tone

Enthusiastic, Passionate, Informative, Expert, Community-Oriented, Sales-Driven, Promotional, Approachable, and Friendly.

Brand Values

• •Expertise & Quality
• •Performance & Passion for Riding
• •Customer Focus & Service
• •Community Engagement
• •Reliability & Trust

Best Practices

• •Know Your Rider: Always write with the motocross/enduro/e-bike enthusiast in mind. Use language and references they understand and appreciate (e.g., "holeshot," "berm," "singletrack," specific bike components). Combine technical accuracy with relatable passion.
• •Balance Enthusiasm with Expertise: While it's great to be excited, ensure that technical information is accurate and clearly presented. Back up enthusiastic claims with solid product knowledge and service offerings.
• •Be Active and Present: Regularly update social media with fresh content that reflects current events, new products, or community happenings. Engage with comments and messages promptly to show you're an active part of the community.
• •Visuals and Voice Must Match: Ensure the tone of your written copy aligns with your visual branding. If your images and videos are action-packed and exciting, your copy should echo that energy.
• •Finnish First, but Consider Wider Reach: While the primary audience is Finnish, and communications are rightly in Finnish, be mindful of using clear, universally understood motocross terms. For any content with broader appeal (e.g., unique custom builds, major event participations), consider adding English summaries or hashtags if aiming for wider visibility beyond Finland. Maintain a consistent style whether in Finnish or English.

Social Perception

Specialized Retailer, Active in the Riding Community, Modern and Engaged, Reliable Source for Products and Service.

Copy Examples

• •Headline (Website/Social Media): Ready to Rip? 🔥 Your New KTM/GASGAS/Husqvarna Awaits at EastMX! Expert advice, top service, and the best bikes in Joensuu. Let's get you on the track! #EastMX #ReadyToRace #[Brand] #[NewModel]
• •Instagram Post: Mud, sweat, and gears! 🤘 Another epic weekend with the EastMX race team. We don't just sell bikes; we live the ride. Come share the passion. Visit us for parts, gear, and a chat about your next adventure! #EastMXLife #MotocrossFinland #EnduroPassion #Community
• •TikTok Video Idea Caption: 🤯 €1000 OFF your new [Bike Model]! 🤯 Yeah, you heard that right! Spring into action with EastMX. Limited time offer – DM us or visit eastmx.fi before it’s gone! #EastMXDeals #BikeLife #UpgradeYourRide #Joensuu #[BikeBrand] #fyp
• •Facebook Event Promotion: Demo Day Incoming! 🚀 Experience the thrill of the latest [Brand] e-bikes and motorcycles at EastMX on [Date]. Our experts will be on hand to answer all your questions. Tag a friend who needs to be there! More info & sign-up on our website. #EastMXEvents #DemoDay #TryBeforeYouBuy #ElectricBikes #MotorcyclesFinland
• •Website "About Us" Snippet: More Than Just a Shop – We're Your Partners on the Trail. EastMX was born from a passion for two wheels and the thrill of the ride. Our team of experts in Joensuu is dedicated to providing you with the best bikes, accessories, and service, whether you're a pro racer or a weekend warrior.