Brand Tone

Expert and Knowledgeable, Friendly and Approachable, Trustworthy and Reliable, Customer-Focused, Helpful and Practical

Brand Values

• •Expertise: Providing specialist knowledge in water treatment.
• •Quality: Offering high-quality, effective products and reliable services.
• •Customer Satisfaction: Prioritizing customer needs and ensuring a positive experience.
• •Reliability & Trust: Being a dependable supplier with a proven track record.
• •Value for Money: Offering competitive prices and a price match guarantee.
• •Community Focus: Serving the East Midlands area as a local, family-run business.
• •Honesty: Providing honest advice to customers.

Best Practices

• •Prioritize Clarity and Helpfulness: Always aim to inform and assist the customer. Use clear, straightforward language, avoiding overly technical jargon unless explaining specific features where detail is necessary. Frame content around solving customer problems (e.g., limescale, dry skin).
• •Emphasize Expertise with Approachability: Showcase knowledge and experience (e.g., "over 20 years," "specialist advice") but maintain a friendly, human tone. Avoid being condescending or overly formal. Phrases like "we're here to help" or "friendly chat" can be effective.
• •Reinforce Trust and Reliability: Consistently mention years in business, guarantees, positive customer experiences (if possible, through testimonials), and commitment to quality. This builds confidence with potential customers.
• •Maintain a Customer-Centric Perspective: Write from the customer's point of view. Focus on the benefits they will receive (e.g., "softer skin," "longer-lasting appliances," "better tasting water") rather than just product features.
• •Be Consistent Across All Channels: Ensure the tone used on the website aligns with social media posts, email communications, and even how phones are answered. This creates a cohesive and recognizable brand identity. Regular internal communication and brand guidelines can help achieve this.

Social Perception

Highly Regarded for Product Quality, Trusted for Expertise, Positive Customer Service Experience, Reliable Local Business. There is a high level of trust, as evidenced by repeat customers and strong recommendations. The overall perception is that of a reputable and dependable company in the water treatment sector.

Copy Examples

• •Headline: Tired of Limescale? Trust 20+ Years of East Midlands Expertise. Body: At East Midlands Water, we're not just suppliers; we're your local, family-run water treatment experts. For over two decades, we've been helping homes like yours enjoy the benefits of soft, pure water. Get honest advice and the perfect solution, guaranteed. Call us today for a friendly chat!
• •Social Media Post (Facebook): Did you know hard water could be costing you more than just dull skin and hair? Protect your appliances and save on heating bills with our efficient water softeners! Our team is always here to offer friendly advice tailored to your home. #SoftWaterSaves #EastMidlandsWater #ExpertAdvice
• •Product Page Snippet (for a specific water softener): Experience the difference with the [Product Name]. Engineered for reliability and peak performance, it's a customer favourite for a reason. Backed by our comprehensive warranty and the expert support of the East Midlands Water team, you're investing in lasting quality. Need help choosing? Our specialists are just a call away.
• •Email Marketing Subject: Say Goodbye to Hard Water Hassles, Hello to Pure Comfort! Email Body Excerpt: ...At East Midlands Water, your comfort and water quality are our passion. We understand every home is different. That's why we offer personalised consultations to find the ideal water softener or filter for your needs and budget. Discover our range and our price match promise...
• •"About Us" Web Snippet: Your Water, Our Passion. Since 2000, East Midlands Water Company has been dedicated to providing the highest quality water treatment solutions. As a family-run business, we pride ourselves on honest advice, expert installations, and unwavering customer support. We're the experts so you don't have to be. Let us help you improve your water, your home, and your daily life.