Brand Tone

Friendly, Knowledgeable, Community-Focused, Trustworthy, Caring

Brand Values

• •Exceptional Customer Service
• •High-Quality Products
• •Community Engagement
• •Expertise and Education
• •Local Support
• •Animal Welfare
• •Sustainability

Best Practices

• •Prioritize "Community" and "Local": Always weave in the local connection to East Longmeadow and the Pioneer Valley. Highlight support for local initiatives and how the store serves its neighbors.
• •Maintain a Friendly, Welcoming Voice: Use warm, approachable language. Address customers directly and make them feel like part of the A.W. Brown family. Avoid overly corporate or impersonal jargon.
• •Showcase Expertise Authentically: Share useful tips, advice, and product knowledge in a helpful, not condescending, manner. Back up claims of expertise with informative content (blog posts, how-to guides, staff highlights).
• •Emphasize Care and Passion: Let the genuine love for animals and gardening shine through. Use words that convey care, health, happiness, and thriving when talking about pets and plants.
• •Be Transparent and Trustworthy: Reinforce the store's heritage, employee-owned status, and commitment to quality and customer service in your messaging. Highlight community involvement and sustainability efforts to build further trust.

Social Perception

A reliable, well-stocked local store with knowledgeable staff, seen as a community staple and go-to for pet and garden needs, and perceived as a community hub that cares about its customers and the local area; a trustworthy resource.

Copy Examples

• •Headline: Your Partner in Paws & Petals for Over 50 Years. Body: At A.W. Brown, we're more than just a pet and garden store; we're your employee-owned neighbors, passionate about helping your furry friends thrive and your gardens flourish. Stop by for expert advice and quality supplies! #AWBrowns #EastLongmeadow #PetCare #GardeningCommunity
• •Headline: Healthy Pets, Happy Gardens, Thriving Community. Body: From premium organic pet food to everything you need for a vibrant garden, A.W. Brown is your trusted local source. We're proud to support East Longmeadow and the Pioneer Valley. Discover the difference local makes! #ShopLocal #AWBrownCares #PioneerValleyPets
• •Headline: Got Questions? Our Experts Have Answers! Body: Whether you're a new pet parent or a seasoned gardener, our knowledgeable team at A.W. Brown is here to help. We love sharing our passion and expertise to ensure you find exactly what you need. Come chat with us! #ExpertAdvice #PetAndGardenPros #YourCommunityHub
• •Headline: More Than Products – We're Planting Seeds of Community! Body: Join us for our next workshop/event! A.W. Brown is committed to bringing our East Longmeadow community together. Follow us for updates on fun and informative events for the whole family (and your pets!). #AWBrownEvents #LocalLove #EastLongmeadowFun
• •Headline: Quality You Can Trust, from Our Employee-Owners to You. Body: As an employee-owned business, we're personally invested in providing the best for your pets and garden. Experience the dedicated service and high-quality selection that A.W. Brown has offered for generations. #EmployeeOwned #QualitySupplies #TrustedLocally