Brand Tone

Scholarly, Authoritative, Dedicated, Professional, Trustworthy, Serious, Focused

Brand Values

• •Accuracy and Authenticity
• •Educational Excellence
• •Bridge-Building (East to West)
• •Quality and Thoroughness
• •Service to the Profession

Best Practices

• •Prioritize Accuracy and Detail: Ensure all content, especially descriptions of medical texts, is factually correct, precise, and provides sufficient detail to convey the depth of the subject matter. Avoid overly simplistic or superficial language.
• •Emphasize Expertise and Authority: Use language that reflects deep knowledge and a command of the subject. Highlight the credentials and experience of authors. Position Eastland Press as a leading voice in its specialized fields.
• •Maintain a Professional and Respectful Voice: The subject matter is serious and relates to health and healing. The tone should always be respectful of the traditions being presented and the professionals who use the texts. Avoid overly casual, humorous, or colloquial language.
• •Focus on Educational Value and Clinical Relevance: Clearly communicate how the publications benefit practitioners and students in their learning and clinical practice. Use terms like 'essential,' 'comprehensive,' 'clinically oriented,' and 'in-depth.'
• •Showcase Dedication to Quality: Subtly weave in the commitment to meticulous research, translation, and publication quality that underpins the brand. This reinforces the trustworthiness and value of Eastland Press resources.

Social Perception

Highly Respected in its Niche, Reliable Resource, Specialized Publisher, Dedicated to the Field

Copy Examples

• •Eastland Press: Your trusted source for authoritative texts in East Asian medicine and bodywork. Explore our comprehensive collection, meticulously curated to support practitioners and students in advancing their knowledge and clinical skills.
• •Delve into the profound principles of [Specific Topic] with this definitive guide from Eastland Press. Authored by leading experts, this text offers unparalleled depth and clarity, essential for both seasoned practitioners and dedicated students.
• •For over four decades, Eastland Press has been committed to the meticulous translation and publication of foundational texts in Chinese medicine and osteopathy. Our mission is to provide the English-speaking world with resources of the highest quality and authenticity, fostering a deeper understanding and appreciation of these vital healing arts.
• •New from Eastland Press: Advancing Your Clinical Expertise in [New Book Topic]
• •Eastland Press is proud to present '[Book Title],' a vital new resource for [Target Audience, e.g., acupuncturists]. This comprehensive work offers [briefly mention key benefit/content]. Enhance your practice today. #TraditionalChineseMedicine #ContinuingEducation #Bodywork #[RelevantSpecialty]