Brand Tone

Helpful & Practical, Customer-Oriented & Responsive, Established & Reliable, Value-Driven

Brand Values

• •Customer Satisfaction
• •Quality & Affordability
• •Reliability & Trust
• •Practical Support
• •Accessibility

Best Practices

• •Emphasize Helpfulness: Continue to create and promote practical content like 'how-to' guides and installation videos. Ensure customer service channels are easily accessible.
• •Highlight Experience & Reliability: Consistently mention the 'since 1993' heritage and Australian base in communications to build trust.
• •Maintain a Customer-First Approach: Showcase positive customer reviews and testimonials. Actively engage with customer feedback (both positive and negative) publicly and professionally.
• •Focus on Value: Clearly communicate the balance of quality and affordability. Use phrases like 'great value,' 'quality you can trust at a fair price.'
• •Be Clear and Direct: Use straightforward language in product descriptions and marketing materials. Avoid overly technical jargon unless addressing a niche, tech-savvy audience for specific components. Ensure calls to action are clear.

Social Perception

Positive, Experienced Seller, Go-To for Accessories, Mixed (Historically on some platforms)

Copy Examples

• •Headline: Protect Your Tech, Perfect Your Day. Body: From the latest iPhone 16 accessories to trusty screen protectors for your tablet, Eastlakes Electronics has you covered. Shop local, get it fast, and enjoy great service every time.
• •Headline: Since 1993, Your Trusted Source for Electronics Accessories. Body: Why choose Eastlakes Electronics? Decades of experience, quality products at bargain prices, and a commitment to getting it right for you. Plus, free shipping Australia-wide!
• •Headline: Don't Just Buy It, Master It! Body: Get the most out of your new accessories with our easy-to-follow YouTube tutorials. At Eastlakes Electronics, we're here to help every step of the way.
• •Headline: Oops-Proof Your Order! Body: Our team is so dedicated, we often spot if something looks amiss in your order and reach out to double-check. That's the Eastlakes Electronics difference – service you can count on!
• •Headline: Quality Accessories Shouldn't Break the Bank. Body: We believe in affordable products without compromising on quality. Explore our huge range of cases, chargers, cables, and more – all stocked in Sydney for 24hr dispatch.