Brand Tone

Sophisticated, approachable, bohemian-chic

Brand Values

• •Quality Materials
• •Comfort and Style
• •Versatility
• •Customer Convenience
• •Small Business Identity

Best Practices

• •Emphasize the origin and craftsmanship of the products, such as 'Made in Italy with Love', to build trust and showcase quality.
• •Highlight the versatility of products, especially Turkish towels, suggesting multiple uses to appeal to a broader audience.
• •Use a tone that is both sophisticated and approachable, balancing the luxurious feel of Italian linen with the comfort of bohemian style.
• •Incorporate storytelling to connect with customers on an emotional level, describing the feeling of relaxation and resort-style living.
• •Promote the brand's small business identity to foster a sense of community and support among customers.

Social Perception

A quality-conscious, bohemian-chic brand that values comfort, style, and customer convenience, while maintaining a small business identity.

Copy Examples

• •Indulge in the luxury of our Italian cotton linen blended bohemian resort wear. Made in Italy with Love.
• •Experience the versatility of our Turkish towels - perfect for the beach, bath, or as a stylish throw.
• •Free shipping on all orders over $75. Hassle-free returns. Shop now and elevate your resort style.
• •Discover our collection of neutral and simple color designs, crafted for comfort and timeless elegance.
• •From our small business to your home, enjoy the quality and craftsmanship of our beachwear, towels, and accessories.