Brand Tone

Helpful and Practical, Family-Oriented and Inclusive, Enthusiastic about Outdoors, Reliable and Trustworthy, Approachable and Friendly

Brand Values

• •Connecting People with Nature
• •Accessibility and Affordability
• •Quality and Innovation
• •Customer-Centricity
• •Family and Comfort
• •Social and Environmental Responsibility

Best Practices

• •Emphasize Ease and Convenience: Consistently highlight how Easthills Outdoors products simplify the outdoor experience (e.g., "instant setup," "effortless," "packs down easily"). This addresses a key customer pain point.
• •Focus on Family and Shared Experiences: Frame product benefits around enhancing family time and creating memories. Use inclusive language that appeals to parents and caregivers.
• •Clearly Communicate Protective Features: Always mention tangible benefits like "UPF 50+ sun protection," "excellent ventilation," and "spacious interior" to build trust and showcase product value.
• •Maintain an Encouraging and Accessible Tone: Write in a friendly, approachable manner. Avoid overly technical jargon and ensure the language invites people of all experience levels to enjoy the outdoors. Reinforce the idea that "great gear shouldn't cost an arm and a leg."
• •Incorporate the "Connection with Nature" Value: Subtly weave in the joy and benefits of being outdoors, aligning with the brand's core mission to connect people with nature. Showcase how the products facilitate these connections.

Social Perception

Highly Regarded for Core Products, Good Value for Money, Problem-Solver, Positive Customer Service Experiences, Emerging Brand Awareness

Copy Examples

• •Headline: Effortless Sun Protection for the Whole Family. Body: Stop wrestling with complicated beach shelters! Our Instant Shader Tent pops up in seconds, giving you UPF 50+ protection and a spacious oasis. More beach time, less setup stress. Your family’s comfort, covered. (Tone: Helpful, Family-Oriented, Reliable)
• •Headline: Rediscover the Joy of Outdoors. We’ll Handle the Gear. Body: At Easthills Outdoors, we believe nature is for everyone. That’s why we design innovative, affordable gear that just works. From breezy beach days to serene hammock hangs, get out there and make memories. (Tone: Enthusiastic, Accessible, Reliable)
• •Headline: Your Beach Day, Reimagined. Body: Imagine: Quick, frustration-free setup. Cool, shaded comfort even under the midday sun. Enough room for laughter, snacks, and naps. With our Deluxe XL Beach Tent, this isn’t a dream—it’s your new reality. UPF 50+ protection, smart ventilation, and space to spare. (Tone: Enthusiastic, Family-Oriented, Quality-Focused)
• •Headline: Quality Outdoor Comfort Shouldn't Break the Bank. Body: We cut out the middleman, not the quality. Easthills Outdoors delivers durable, thoughtfully designed beach tents and outdoor gear directly to you. Experience premium features and lasting protection, at a price that lets you explore more. (Tone: Accessible, Reliable, Informative)
• •Headline: More Sunshine, Less Worry. Body: Let them play freely! Our family-friendly beach shelters offer certified UPF 50+ protection, blocking 97.5% of harmful rays. Easy to carry, effortless to set up, and built for countless happy memories by the water. (Tone: Family-Oriented, Helpful, Reliable)