Tono de Marca

Empathetic and Caring, Educational and Informative, Inspiring and Hopeful, Modern and Luxurious, Approachable and Trustworthy

Valores de Marca

• •Holistic Wellness
• •Accessibility of TCM
• •Natural Healing
• •Empowerment
• •Quality and Elegance
• •Authenticity

Mejores Prácticas

• •Anchor in the Founder's Story: Continuously weave elements of Giselle Boxer's journey and passion for TCM into the narrative. This adds authenticity and an empathetic touch.
• •Balance Ancient Wisdom with Modern Language: Explain TCM concepts in a way that is easy for a contemporary audience to understand, avoiding overly technical jargon while still respecting the tradition. Frame it as accessible wisdom for today's lifestyles.
• •Emphasize Benefits, Not Just Features: Focus on how the products help users feel (e.g., "rediscover calm," "enhance vitality," "melt away tension") rather than just listing what they are.
• •Maintain a Luxurious yet Approachable Feel: Use descriptive language that evokes quality and elegance ("curated collection," "premium," "luxurious") but ensure the overall message is welcoming and inclusive, highlighting ease of use.
• •Educate and Empower: Consistently provide value through educational content that helps users understand how to use the products and the principles behind them, empowering them on their wellness journey.

Percepción Social

Effective, Innovative, Trustworthy, High Quality & Luxurious, Supportive & Educational, Aspirational yet Accessible

Ejemplos de Copy

• •Instagram Post (Image: Stylish flat lay of an ear seed kit): Rediscover your calm. ✨ Inspired by ancient wisdom, designed for your modern life. Our 24k Gold Ear Seeds offer a gentle, needle-free way to help soothe anxiety and invite tranquility. Tap into your body's natural healing potential. #EastHealing #EarSeeds #ModernWellness #AncientWisdom #SelfCareLuxury
• •Facebook Ad (Video: Short testimonial montage): Tired of stress dictating your days? So was our founder. Journey back to balance with East Healing. Our TCM-inspired acupressure tools are crafted to help you manage stress, enhance sleep, and reclaim your vitality, naturally. Hear how we've helped others, and discover your path to well-being. Learn more & shop now. #HolisticHealth #Acupressure #NaturalRelief #EastHealingJourney
• •Website Banner (Homepage): East Healing: Ancient Wisdom, Modern Serenity. Explore our curated collection of luxurious acupressure tools and begin your journey to a more balanced you. Backed by Dragons' Den, rooted in authentic healing. #TCM #Wellness #BalanceAndTranquility
• •Email Newsletter Snippet (Subject: Find Your Inner Peace with Acupressure): Hello [Name], In the hustle of daily life, finding a moment of peace can feel like a luxury. At East Healing, we believe it's a necessity. Our Acupressure Ring is a simple yet powerful tool to help melt away tension and restore focus, wherever you are. Discover how this elegant piece, inspired by Traditional Chinese Medicine, can be your little secret to staying centered. #MindBodySpirit #AccessibleWellness #EastHealing
• •Product Description (Acupressure Comb): Embrace calm during life's intense moments. Our Acupressure Comb, rooted in the Gate Control Theory and TCM, is designed to be a natural companion for anxiety, stress, or discomfort. By gently pressing it into your palm, you create a sensory diversion, empowering your body to find its own relief. Crafted for comfort, designed for serenity. #NaturalPainRelief #AnxietySupport #TCMTools #EastHealing