Brand Tone

Community-Oriented, Knowledgeable, Passionate, Helpful, Approachable & Humorous

Brand Values

• •Quality
• •Customer Service Excellence
• •Community Support & Local Focus
• •Expertise & Passion for Cycling/Outdoor Sports
• •Reliability & Trustworthiness

Best Practices

• •Emphasize Local Connection: Regularly mention Pocatello, local landmarks (like City Creek or Pioneer Ridge mentioned in Pinkbike trail networks), or community events to reinforce the local, supportive feel.
• •Spotlight Expertise, Avoid Jargon (or explain it): Share knowledge and talk about latest tech but ensure it's accessible. If technical terms are used, briefly explain their benefit to the rider.
• •Maintain a Friendly, Approachable Voice: Use conversational language. Ask questions. Be welcoming. Reflect the great people vibe mentioned in reviews.
• •Show, Don't Just Tell, About Customer Service: Instead of just saying great service, use phrases like we'll help you find it or share (anonymized) customer success stories or testimonials, echoing the positive reviews.
• •Inject Passion and Enthusiasm: Let the love for cycling and outdoor sports shine through. Use active, energetic language. Share the excitement of new products or a great day on the trails/slopes. This aligns with their passion for excellence.

Social Perception

Highly Positive Locally, Seen as a Community Pillar, Go-To Experts, Valued for Service

Copy Examples

• •Headline: Your Pocatello Hub for All Things Rideable. Body: From mountain trails to snowy slopes, East Fork Bikes has been equipping your adventures since 2012. Quality gear, expert advice, and a passion for getting you out there. Swing by the shop – let's talk adventure!
• •Headline: More Than a Bike Shop. We're Your Local Ride Crew. Body: At East Fork Bikes, we don't just sell bikes and gear; we build relationships. Got a question? Need a tricky fix? Or just want to find the best local trails? We're here for it. Come experience the East Fork difference.
• •Headline: Hand-Picked Gear, Expertly Serviced, Community Loved. Body: Why do Pocatello riders trust East Fork Bikes? Because we're as passionate about your ride as you are. We stock the best, service with care, and always go the extra mile. Your adventure starts here.
• •Headline (for TikTok/Social): Epic Service? Yeah, We Do That. 😎 Body: Don't let a busted derailleur ruin your day. The East Fork crew (hey Josh, Jonny, & Ty!) is here to get you back on the trail or slopes, fast. Quality tune-ups and good vibes, guaranteed! #EastForkBikes #PocatelloRides #BikeRepairPros
• •Headline (Community Focus): Supporting Pocatello, One Ride at a Time. Body: Since 2012, East Fork Bikes has been proud to be Pocatello's go-to for bikes, skis, and expert service. We believe in our community and the power of outdoor adventure. Thanks for letting us be part of your journey!