Brand Tone

Knowledgeable & Authoritative, Community-Focused & Approachable, Passionate & Enthusiastic, Local & Authentic

Brand Values

• •Expertise & Guidance: Providing customers with not just products, but also the knowledge to use them effectively and enhance their outdoor experiences.
• •Quality & Selection: Offering a wide array of reputable brands and specialized gear to meet diverse outdoor needs.
• •Community Engagement: Being an active and supportive member of the local outdoor community in North Carolina.
• •Customer Focus: Striving to provide good service and meet the specific needs of their local clientele.
• •Passion for the Outdoors: Promoting and celebrating the outdoor lifestyle, particularly fishing and hunting in their region.

Best Practices

• •Speak the Local Language: Incorporate terms, seasons, and species relevant to coastal North Carolina anglers and hunters. This builds authenticity and connection.
• •Show, Don't Just Tell, Expertise: Instead of just saying 'we're experts,' provide specific tips, recommend gear for particular local conditions, or share insights from staff (like the 'Capt Ozzy' videos).
• •Foster Community: Encourage user-generated content (sharing catches, experiences), highlight local events, and use inclusive language ('we,' 'our local waters').
• •Maintain an Enthusiastic & Approachable Tone: Let genuine passion for the outdoors shine through. Be welcoming to all skill levels, offering guidance without being condescending.
• •Be Benefit-Oriented: Focus on how products and advice will help the customer have a better, more successful, or more enjoyable time outdoors. Connect features to real-world advantages in their specific pursuits.

Social Perception

A reliable and well-stocked local source for fishing, hunting, and outdoor gear. Knowledgeable and helpful, especially for those seeking specific advice related to local conditions or types of gear. An integral part of the local outdoor scene, rather than just a generic retailer. A friendly place to shop with staff who are passionate about the outdoors.

Copy Examples

• •Headline: NC Red Drum Running? We've Got the MirrOlures They Can't Resist! Body: The bite is ON! Swing by Eastern Outfitters for our custom MirrOlure selection, proven to work in our local waters. Our experts can point you to the hot colors and sizes. Let's get you hooked up! #EasternOutfitters #NCFishing #RedDrum #LocalExperts
• •Headline: Gear Up for Duck Season – Your Local Waterfowl HQ. Body: From decoys that fool the wariest birds to the warmest camo, Eastern Outfitters has everything you need for a successful season in the blind. Our team hunts these grounds – we know what works. Come talk strategy and stock up! #EasternOutfitters #DuckHuntingNC #WaterfowlGear #HuntLocal
• •Headline: "Caught my PB today thanks to the crew at Eastern Outfitters!" - (Happy Customer Photo) Body: We live for this! Helping you make memories outdoors is why we do what we do. Got a recent catch or adventure using gear from EO? Tag us! #EasternOutfitters #Community #OutdoorPassion #WeDoTheOutdoorsBetter
• •Headline: NEW ARRIVAL: The [Specific New Kayak Model] Just Hit the Floor! Body: Perfect for exploring the coastal flats or your favorite creek, the new [Kayak Model] offers stability, storage, and performance. Come see it for yourself at our Hampstead or Jacksonville store and let our team walk you through the features. Your next adventure starts here! #EasternOutfitters #KayakFishing #NewGear #ExploreNC
• •Headline: Why Choose Eastern Outfitters? Because We Do The Outdoors Better! Body: It's more than a slogan, it's our promise. Expert advice, the best brands, and a passion for helping you enjoy every moment outside. Visit us today and experience the EO difference. #EasternOutfitters #OutdoorExperts #NCAdventures