Brand Tone

Authentic, informative, and trend-conscious. The brand should sound like a trusted guide to Eastern beauty practices, with a focus on natural wellness and self-care.

Brand Values

• •Authenticity
• •Tradition
• •Natural Wellness
• •Self-Care
• •Innovation

Best Practices

• •Maintain a consistent focus on natural and traditional beauty practices.
• •Emphasize the benefits of at-home self-care routines.
• •Leverage influencer marketing to enhance credibility and reach.
• •Highlight the alignment with current wellness and beauty trends.
• •Showcase the brand as an emerging leader in the Eastern-inspired beauty market.

Social Perception

The brand should be perceived as a modern, emerging leader in the Eastern-inspired beauty market, offering authentic, high-quality products that align with current wellness trends and promote natural self-care.

Copy Examples

• •Discover the ancient secrets of Eastern beauty with our curated collection of natural self-care tools.
• •Transform your daily routine with our Gua Sha, designed to rejuvenate and nourish your skin.
• •Experience the power of traditional acupressure in the comfort of your own home.
• •Embrace the wellness trend that’s taking the world by storm with our range of Eastern-inspired beauty products.
• •Join our community of self-care enthusiasts and unlock the secrets to radiant, natural beauty.