Brand Tone

Natural & Serene, Family-Friendly & Welcoming, Passionate & Proud, Experiential & Picturesque

Brand Values

• •Quality
• •Family & Legacy
• •Natural Well-being
• •Customer Experience
• •Connection with Nature

Best Practices

• •Emphasize Natural Beauty and Serenity: Use descriptive language that evokes the calming sights, sounds, and smells of the lavender farm. Words like "tranquil," "serene," "breathtaking," "aromatic," and "natural" should be staples.
• •Highlight the Family Story and Passion: Weave in the narrative of the family's dedication and the farm's origins to build authenticity and connection. Phrases like "family-owned," "grown with passion," and "our heritage" can reinforce this.
• •Focus on the Experiential Aspect: Describe what visitors and customers can see, feel, and experience – whether it's walking through the fields or the calming effect of the products at home.
• •Maintain a Warm, Welcoming, and Slightly Whimsical Tone: The language should be inviting and friendly, reflecting a place where people can relax and enjoy themselves. A touch of whimsy can capture the almost magical quality of the lavender fields.
• •Showcase Quality and Benefits: Consistently mention the high quality of the lavender and the natural benefits of the products (e.g., relaxation, soothing, pure). This appeals to customers seeking authentic and beneficial products.

Social Perception

Highly Positive, A Destination, Authentic & Genuine, Popular (sometimes crowded), Associated with peace, relaxation, and beauty.

Copy Examples

• •Headline: Escape to a Sea of Purple: Discover Tranquility at Lavender By The Bay. Body: Immerse yourself in the calming aroma and breathtaking beauty of our family-grown lavender fields. Find your moment of peace. Visit us or shop our natural lavender products online.
• •Headline: From Our Family Farm to Your Home: The Pure Essence of Long Island Lavender. Body: For over 20 years, we've poured our passion into cultivating the finest lavender. Experience the soothing touch of nature with our handcrafted sachets, essential oils, and more. Quality you can smell and feel.
• •Headline: More Than Just a Farm, It's an Experience. #LavenderByTheBay Body: Wander through vibrant fields, breathe in the serene scent of blooming lavender, and create memories that last. Plan your visit to New York's premier lavender destination.
• •Headline: Gift the Scent of Serenity. Body: Looking for a thoughtful present? Our pure lavender products, from luxurious lotions to aromatic dried bunches, are the perfect way to share a little calm and joy. Beautifully crafted, naturally beneficial.
• •Headline: Unplug. Unwind. Reconnect with Nature's Beauty. Body: Step away from the everyday and into the enchanting world of Lavender By The Bay. A truly sensory experience awaits. Explore our fields, meet our family, and take home the essence of tranquility.