Brand Tone

Authentic & Passionate, Natural & Serene, Welcoming & Informative, Quality-Focused

Brand Values

• •Family & Tradition
• •Quality & Purity
• •Natural Well-being
• •Customer Experience
• •Agri-tourism & Connection with Nature

Best Practices

• •Emphasize Family & Heritage: Consistently weave the family-owned aspect and the farm's history into product descriptions, 'About Us' sections, and social media posts to reinforce authenticity.
• •Use Sensory & Evocative Language: Describe the sights, smells, and feelings associated with lavender and the farm experience (e.g., "serene," "aromatic," "picturesque," "calming," "vibrant").
• •Highlight Quality & Natural Purity: Stress the natural, high-quality aspects of the lavender and the products derived from it, appealing to customers seeking wellness and natural solutions.
• •Maintain a Welcoming & Informative Voice: Ensure all communications, from website copy to customer service interactions, are friendly, helpful, and share knowledge about lavender's benefits and the farm's offerings.
• •Showcase Visual Storytelling: Continue leveraging high-quality imagery and encouraging user-generated content that reflects the beauty and tranquility of the farm, aligning with the brand's picturesque perception.

Social Perception

A Beautiful Escape, High-Quality Provider, A "Must-Visit" Location, Family-Run & Authentic, An Instagrammable Destination

Copy Examples

• •Headline: Experience the Soul of Summer: Wander Through Our Seas of Purple. Body: Lavender by the Bay isn't just a farm; it's a family's dream, blooming year after year. Discover the calming aroma and vibrant beauty of over 80,000 lavender plants. From our fields to your home, find a piece of tranquility.
• •Product Focus (Essential Oil): Unwind Naturally. Our pure, farm-distilled Lavender Essential Oil is like bottling sunshine and serenity. Add a few drops to your diffuser or bath and let the gentle aroma transport you to our fragrant fields. Quality you can smell, from our family to yours.
• •Farm Visit Promotion: Your Picturesque Escape Awaits. Book your visit to Lavender by the Bay and immerse yourself in the breathtaking beauty of blooming lavender. Perfect for a day trip, a family outing, or simply a moment to reconnect with nature.
• •Brand Story Snippet: From a humble backyard patch to acres of fragrant fields, Lavender by the Bay is a story of passion, perseverance, and the love of lavender. We pour our hearts into every plant and every product, sharing nature's finest with you.
• •Culinary Lavender Focus: Taste the Bloom! Elevate your culinary creations with our premium, edible English Lavender. Perfect for baking, teas, and infusing a delicate floral note into your favorite recipes. Farm-fresh flavor, direct from our fields.