Brand Tone

Aspirational & Romantic, Encouraging & Empowering, Trendy & Youthful, Direct & Promotional

Brand Values

• •Femininity
• •Affordability
• •Confidence
• •Celebration
• •Style

Best Practices

• •Lead with the Occasion: Center the copywriting around the event or "special moment" to create an emotional connection.
• •Balance Aspiration with Attainability: Use romantic language but ground it with reminders of value and accessibility.
• •Speak Like a Friend: Maintain a warm, encouraging, and slightly informal tone, using questions and supportive phrases.
• •Emphasize "Feel," Not Just "Look": Connect the visual appeal of the dresses to feelings like confidence, beauty, and empowerment.
• •Create a "Key Word" Lexicon: Develop a list of consistent on-brand words to ensure tone consistency across all platforms.

Social Perception

The social perception for Eastele's fashion brand is primarily shaped by its own channels (website, social media), where engagement is positive, with users praising the dresses and the brand being responsive. However, a significant finding is the brand's split identity due to the dominant online presence of its electronics business, which can lead to customer confusion and potential trust issues, as external searches for 'Eastele reviews' primarily yield results for electronics.

Copy Examples

• •Make an entrance they'll remember. Our new 'Seraphina' floral maxi is here to turn your next special occasion into a fairytale. Effortlessly romantic, endlessly chic. ✨ Tap to find your dream dress.
• •That 'what to wear' panic? We don't know it. From wedding bells to cocktail hour, your perfect dress is waiting. Feel confident, beautiful, and ready for anything. Shop our Occasions collection now and get 20% off your first order!
• •Your Moment, Your Dress Unforgettable styles for life's most beautiful memories. Sophisticated, chic, and designed to make you shine.
• •Hey [Customer Name], we saw you checking out the 'Luna' slip dress and we don't blame you! It’s one of our favorites for a reason. Picture it: golden hour, a glass of champagne, and a dress that feels like it was made just for you. Don't let your dream look get away.
• •The dress of your dreams...is now on sale. 🤫 Flash Sale! Get 25% off everything for the next 24 hours. SWIPE UP