Brand Tone

Natural & Wholesome, Artisanal & Handcrafted, Passionate & Sincere, Educational & Informative, Eco-conscious & Ethical, Down-to-Earth & Local

Brand Values

• •Quality & Purity
• •Natural & Gentle Care
• •Sustainability & Eco-Friendliness
• •Ethical Sourcing & Cruelty-Free Practices
• •Transparency & Education
• •Handcrafted Tradition

Best Practices

• •Consistently use words like 'natural,' 'pure,' 'gentle,' 'fresh,' 'wholesome,' 'chemical-free' when describing ingredients and products.
• •Use terms like 'handcrafted,' 'artisan,' 'small batch,' 'cold process,' 'hand-poured' to reinforce the care and tradition behind the products.
• •Regularly mention 'palm oil-free,' 'eco-friendly packaging,' 'sustainably sourced,' and 'cruelty-free' to appeal to conscious consumers.
• •Share the 'why' behind your ingredients and methods, conveying your passion for quality and natural skincare, similar to the blog content.
• •Weave in the brand's origin (North Cascades, local, farm-fresh elements like 'Meet the Goats') to add authenticity and a personal touch.

Social Perception

The brand is seen as trustworthy and the seller as responsive and good to work with. There's an appreciation for the natural and handcrafted aspects of the products. The use of goat milk and vegan options caters to different customer preferences.

Copy Examples

• •Discover the difference.
• •Feel the farm-fresh difference.
• •Because what's good for you should be good for our world too.
• •No shortcuts, just pure, skin-loving goodness in every bar.
• •Choose from unscented or naturally fragranced options, all designed to cleanse without stripping your skin's natural moisture.