Brand Tone

knowledgeable, passionate, traditional, and customer-focused

Brand Values

• •Quality and Health
• •Expertise and Passion
• •Customer Satisfaction
• •Tradition and Family
• •Transparency

Best Practices

• •Emphasize Family & Heritage: Consistently weave in the "family-run business" narrative and the generational farming history to build trust and a personal connection.
• •Showcase Expertise & Passion: Share gardening tips, detailed rose information, and the "why" behind their selections. Use language that conveys genuine enthusiasm for roses and gardening.
• •Prioritize Customer Success: Frame product descriptions and advice around helping the customer achieve a beautiful and healthy rose garden. Focus on benefits like "ease of cultivation" and "freedom of flowering."
• •Maintain a Helpful & Approachable Voice: Even when providing expert advice, keep the language clear, friendly, and encouraging. Invite questions and interaction.
• •Focus on Quality and Health: Consistently highlight the health and quality of the roses, referencing their careful selection process and growing practices. Use customer testimonials that reinforce this.

Social Perception

Eastcroft Roses is generally perceived very positively by customers. They are seen as a reliable source for high-quality, healthy roses. Customers appreciate the family-run aspect, the expertise of the owners, and the excellent customer service. They are viewed as trustworthy, with many customers becoming repeat purchasers and recommending them to others.

Copy Examples

• •Bring enduring beauty to your garden with our family-grown roses. At Eastcroft Roses, decades of passion and expertise go into nurturing each plant, ensuring a legacy of stunning blooms for your outdoor space.
• •Choosing the perfect rose can be a joy. Let our family at Eastcroft Roses guide you. With varieties carefully selected for their health and magnificent flowering, we're here to help you find the rose that will thrive in your garden for years to come.
• •From our Kent nursery to your garden, experience the Eastcroft Roses difference. We lovingly grow each rose, ensuring it arrives healthy, vibrant, and ready to flourish. Discover your new favourite today.
• •For generations, the Lane family has cultivated the land at Eastcroft Farm. Now, partnered with horticultural expertise, Eastcroft Roses offers you the finest, hand-picked rose varieties, backed by a commitment to quality and a love for these timeless flowers.
• •Dreaming of a garden filled with fragrant, breathtaking roses? At Eastcroft Roses, we share that dream. Explore our collection of robust, healthy plants, and let us provide the quality and advice you need to make it a reality.