Brand Tone

authentic, passionate, and community-focused

Brand Values

• •Passion for Waterfowl Hunting
• •Community and Friendship
• •Quality and Durability
• •Conservation and Giving Back
• •Authenticity and Nostalgia
• •Southern Lifestyle

Best Practices

• •Speak the Language of Hunters: Use terminology and references that resonate with the waterfowl hunting community, demonstrating genuine understanding and authenticity.
• •Emphasize Shared Experiences: Focus on the camaraderie, traditions, and memorable moments associated with hunting, rather than solely on product features.
• •Show, Don't Just Tell, Your Passion: Let the enthusiasm for waterfowl hunting shine through in descriptions, storytelling, and social media interactions.
• •Foster Community Engagement: Actively encourage user-generated content, respond to comments and messages, and make customers feel like valued members of the "ECW Family."
• •Highlight Values Consistently: Regularly weave in messages about conservation, responsible hunting, and the love for the outdoors in your content.

Social Perception

Customers generally appreciate the unique designs, quality of products (especially hats), and the brand's connection to the waterfowl hunting community. They are seen as a staple in the waterfowl hunting community. The brand has built a strong connection with customers through social media and community involvement. Their social media presence is significant, with a large following on platforms like Instagram and TikTok.

Copy Examples

• •More than just a hunt, it's a tradition. Share your sunrise moments with #EastCoastWaterfowl.
• •Gear up for the season with apparel that understands your passion. Built by hunters, for hunters. #ECWFamily
• •It's not just about the ducks, it's about the stories told in the blind and the bonds that last a lifetime. What are your favorite hunting memories? #WaterfowlLife
• •From the early mornings to the perfect retrieve – we get it. Our latest collection is here to make every moment in the marsh memorable. #HuntingHeritage
• •Join a community that lives and breathes waterfowl. Wear your passion with East Coast Waterfowl. #DuckHunting